Every time we turn around, it seems there’s a new and irresistible gadget or some different business paradigm, especially online. Those geeks in their garages just won’t chill out watching telly and stop inventing for a while. We do our best to cover many of the key developments in this blog and ournewsletter, but not [...]
Entries Tagged as 'Social Media'
Coming Up: Our New Webcast Series
August 13th, 2010 · No Comments · marketing, webcasts
Tags:digital identity protection·iPad·Mobile marketing·online video·Social Media·webcast
Why Marketers Shouldn’t Do Drugs
August 13th, 2010 · No Comments · Social Media
It’s never much fun when parents receive a letter from the principal alerting them to the mischief that their young darling has been causing at school. It’s a whole lot worse when the letter is to pharmaceutical company management, it’s from the American Food & Drug Administration (FDA) and the message is clear: cease and [...]
Other Things We’re Doing
August 13th, 2010 · No Comments · eCourses
We have a number of projects on the go, particularly in the Social Media sphere. If you’re interested in our imminent limited edition “100 Social Media Case Studies” book (now just 39 copies left), please click here. Our next general Social Media Marketing ecourse starts on August 23 — early bird booking deadline this coming Monday, August [...]
Social Media Reaches The Tipping Point
June 10th, 2010 · No Comments · 2010, Social Media
Social-media use in the U.S. has reached a tipping point, according to eMarketer estimates, as more than half of U.S. Web users log onto a social network at least once a month. Where the U.S. goes, can New Zealand be far behind? Actually, no, not very far at all. The World Internet Project’s New Zealand [...]
Tags:ecourse·learning·New Zealand·Social Media·tipping point
Our Social Media Marketing eCourse Returns
April 9th, 2010 · No Comments · Social Media
If you’ve been reading this blog for some time, you’ll no doubt be aware of our Social Media Marketing eCourse. This seven-week series on today’s hottest marketing topic started in early March and finishes up next week. It’s proven extremely popular, with more than forty marketers, PR practitioners and clients signed up for the first [...]
Tweet Me If You Can
February 22nd, 2010 · No Comments · 2010, Social Media
Advertising Age last week blew the whistle on JetBlue’s senior VP-marketing and commercial, Marty St. George, who tweeted (via his martysg Twitter account): “We’re pitching our advertising AOR [Agency Of Record]. Curious on digital savvy … first test is how many of the agencies will find me on Twitter. #sneaky” The most interesting part of [...]
Tags:fail·JetBlue·pitch·Social Media·Twitter
Social Media: Did You Really Mean To Do That?
February 22nd, 2010 · No Comments · marketing
In the 2010 Digital Outlook from the Society of Digital Agencies, Steve Slivka, Co-Founder, Creative Director, and Patrick Berry, Co-Founder, Director of Tools and Methods, Colossal Squid, gave us The Top Ten Reasons Your Company Is Not Ready for Social Media. They’re too good not to repeat here. 10. You want to know everything about [...]
Tags:Social Media
MARKETING REBOOTED: THE eCOURSES
February 15th, 2010 · No Comments · eCourses
We mentioned MARKETING REBOOTED in passing last week. Now it’s time to go into a little more detail. MARKETING REBOOTED, as the name might suggest, is all about the challenges facing marketers as we head into the second decade of the new millennium. Under that name, we’ll be bringing you a series of eCourses for [...]
Facebook Hits 400 Million
February 8th, 2010 · 5 Comments · Social Media, social
On Friday, Facebook celebrated its sixth birthday. Founder and CEO Mark Zuckerberg also announced that the social network had just attracted its 400 millionth member. Guess it’s going to be around for a while then. In New Zealand, Facebook now has 1,220,920 members — and it’s friending its way into Kiwis’ lives fast. Both locally [...]
Tags:ecourse·Facebook·Marketing Rebooted·Social Media·social networks·training