Tag Archives: recession

New Zealand Television and the Year That Was

It was the best of times, it was the worst of times. That well-trodden phrase pretty much sums up the year that was 2009, at least for New Zealand television broadcasters. Audience levels were up, up, up. Advertising revenue was … Continue reading

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Economic Recovery: Are We There Yet?

“Media owners have provided a great deal of additional value during the past six to nine months but we’re now entering a more ‘normalised’ environment. So trading will have to return to contracted levels.” TVNZ Head of Sales Dave Walker, … Continue reading

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On Recessions and Cheap Dates

New Zealanders believe the recession is nowhere near as bad as predicted and question the reporting of such stories in the media, according to a new survey released late last week by Research International. But many are nervous about the … Continue reading

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In Our Latest Newsletter

The MAY edition of our MARKETING MANIFESTO newsletter has just hit the inboxes of our eager subscribers. Included in this issue: You’ll Have To Start The Recession Without Us As you may have noticed, consumers are starting to feel a … Continue reading

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