It was the best of times, it was the worst of times. That well-trodden phrase pretty much sums up the year that was 2009, at least for New Zealand television broadcasters. Audience levels were up, up, up. Advertising revenue was — well, let’s not even go there. The NZ Television Broadcasters Council finally had some [...]
Entries Tagged as 'recession'
Economic Recovery: Are We There Yet?
October 31st, 2009 · No Comments · 2010, economy, recession
“Media owners have provided a great deal of additional value during the past six to nine months but we’re now entering a more ‘normalised’ environment. So trading will have to return to contracted levels.” TVNZ Head of Sales Dave Walker, quoted in Planit (14 October 2009) MediaWorks CEO Brent Impey was similarly bullish at the [...]
Tags:2010·AdSpend·Christmas·media·MediaWorks·New Zealand·recession·recovery·slow growth·Television·TV3·TVNZ
On Recessions and Cheap Dates
September 7th, 2009 · No Comments · 2009, New Zealand, recession
New Zealanders believe the recession is nowhere near as bad as predicted and question the reporting of such stories in the media, according to a new survey released late last week by Research International. But many are nervous about the role the recession could yet play. A third of the workforce are not convinced their [...]
Tags:attitudes·economic times·entertaining at home·gen x·kiwis·recession
In Our Latest Newsletter
May 8th, 2008 · No Comments · Newsletter
The MAY edition of our MARKETING MANIFESTO newsletter has just hit the inboxes of our eager subscribers. Included in this issue: You’ll Have To Start The Recession Without Us As you may have noticed, consumers are starting to feel a little financially squeezed thanks to The Economic Pandemic (we’d adopt the cliche du jour, “The [...]
Tags:buzz marketing·competitions·recession·Sky Online·word of mouth