It’s never much fun when parents receive a letter from the principal alerting them to the mischief that their young darling has been causing at school. It’s a whole lot worse when the letter is to pharmaceutical company management, it’s from the American Food & Drug Administration (FDA) and the message is clear: cease and [...]
Entries Tagged as 'fda'
Socialising Healthcare (in a media sort of way)
October 6th, 2009 · No Comments · Facebook, Healthcare, Social Media, Twitter
Healthcare marketers (especially in the US, but here as well) have struggled to adapt to new generation online marketing tools such as Twitter, Facebook, blogs and websites, in the absence of regulatory guidelines for marketing in the new media space. Exactly how do you provide the usual slab of “prescribing information” (often hundreds of words [...]
Tags:fda·food and drug administration·Google·healthcare marketers·marketing tools·media tools·new generation·pharmaceutical companies·regulatory guidelines