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News, Trends, Insights and Opinions for Kiwi Marketers

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Entries Tagged as 'Facebook'

Why Marketers Shouldn’t Do Drugs

August 13th, 2010 · No Comments · Social Media

It’s never much fun when parents receive a letter from the principal alerting them to the mischief that their young darling has been causing at school. It’s a whole lot worse when the letter is to pharmaceutical company management, it’s from the American Food & Drug Administration (FDA) and the message is clear: cease and [...]

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Bebo to close or be sold

April 9th, 2010 · No Comments · Social Media

In most of the world, the news that Time Warner spinoff AOL is planning to either shutter or sell social networking site Bebo next month would evoke a reaction of either “Bebo? Never heard of it” or “So Facebook’s taken out another low-ranked competitor? No surprises there”. In New Zealand, however, if Bebo closes down [...]

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Facebook Hits 400 Million

February 8th, 2010 · 5 Comments · Social Media, social

On Friday, Facebook celebrated its sixth birthday. Founder and CEO Mark Zuckerberg also announced that the social network had just attracted its 400 millionth member. Guess it’s going to be around for a while then. In New Zealand, Facebook now has 1,220,920 members — and it’s friending its way into Kiwis’ lives fast. Both locally [...]

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A Matter of Privacy

December 17th, 2009 · 1 Comment · privacy

You may recall a quaint concept called privacy. Back in the day, the notion was that an individual or group had the right to keep information about themselves private, to be revealed only if and when said individual or group chose to do so (and then on a selective basis, to persons or organisations of [...]

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ABC Trying Too Hard?

November 6th, 2009 · No Comments · Television, social

ABC is introducing a new feature aimed at “encouraging viewers who stream their favorite shows online to make the experience more social”. Right, like we needed encouraging to talk amongst ourselves. This Saturday, according to MediaWeek: … the network will launch ABC Social: Episode Commentary on ABC.com. The new tool allows Web viewers to add [...]

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Innocent Until Tweeted Guilty

October 23rd, 2009 · No Comments · Internet, Law

The NZ Crown Law Office is conducting a review of internet publication, in an attempt to evaluate whether the Web 2.0 curse (anybody can and does comment on anything) means that traditional legal conventions such as suppression orders, presumption of innocence and the like can no longer be enforced. You may recall the outcry in [...]

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