The oldest Baby Boomers (those born in 1946) began to turn 65 last month, finally reaching that retirement age milestone — although not necessarily actually retiring, depending on their health, wealth or personal motivations. The average age of this forever young generation, however, is 54 — and they still represent a significant group of consumers, [...]
Entries Tagged as 'Baby Boomers'
Are You Overlooking the Oldies?
July 23rd, 2010 · No Comments · consumers
Much of today’s marketing is aimed at the younger end of the population. Popular trading demographics include 20-39s, 20-44s 18-39s or 18-49s. If your target audience is really skewing older, you’ll daringly opt for those aged 25-54. Talk about covering all the bases. However, as Nielsen USA has just reminded us, older folk not only [...]