Tag Archives: AdSpend

Down is the new Up

They seem so long ago and far away now, those days when media proprietors were reporting steady growth (typically of revenues, not necessarily readers/listeners/viewers). Now we trumpet “a decline of only 9%” as heartening, at least within the context of … Continue reading

Posted in 2009, Advertising Industry Turnover | Tagged , | 2 Comments

Top 5 Radio AdSpend Categories September 2009

Month on month comparison of reported radio advertising expenditure August/September 2009 (August positions noted in brackets). Leisure, Entertainment (no change from previous month) Retail (up from 3) Government Departments, Services & Community (down from 2) Investment, Finance, Banking (up from … Continue reading

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Economic Recovery: Are We There Yet?

“Media owners have provided a great deal of additional value during the past six to nine months but we’re now entering a more ‘normalised’ environment. So trading will have to return to contracted levels.” TVNZ Head of Sales Dave Walker, … Continue reading

Posted in 2010, economy, recession | Tagged , , , , , , , , , , , | Leave a comment

TV AdSpend Hanging In There

The New Zealand Television Broadcasters Council is hot off the mark with its report on revenues for Q2 2008, slightly up on Q2 2007: ‘Television advertising revenue remained strong at $164.4 million for the quarter ended 30 June 2008, compared … Continue reading

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