Tag Archives: AdSpend

Down is the new Up

Send to KindleThey seem so long ago and far away now, those days when media proprietors were reporting steady growth (typically of revenues, not necessarily readers/listeners/viewers). Now we trumpet “a decline of only 9%” as heartening, at least within the … Continue reading

Posted in 2009, Advertising Industry Turnover | Tagged , | 2 Comments

Top 5 Radio AdSpend Categories September 2009

Send to KindleMonth on month comparison of reported radio advertising expenditure August/September 2009 (August positions noted in brackets). Leisure, Entertainment (no change from previous month) Retail (up from 3) Government Departments, Services & Community (down from 2) Investment, Finance, Banking … Continue reading

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Economic Recovery: Are We There Yet?

Send to Kindle “Media owners have provided a great deal of additional value during the past six to nine months but we’re now entering a more ‘normalised’ environment. So trading will have to return to contracted levels.” TVNZ Head of … Continue reading

Posted in 2010, economy, recession | Tagged , , , , , , , , , , , | Leave a comment

TV AdSpend Hanging In There

Send to KindleThe New Zealand Television Broadcasters Council is hot off the mark with its report on revenues for Q2 2008, slightly up on Q2 2007: ‘Television advertising revenue remained strong at $164.4 million for the quarter ended 30 June … Continue reading

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