Tag Archives: 2010

TV Challenges for 2010

What lies ahead for NZ television networks in 2010? More of the same, with occasional disruptions and a few hints of trouble yet to come.  The disruptions? Unprecedented four-channel coverage of the Winter Olympics in February; the FIFA World Cup … Continue reading

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Economic Recovery: Are We There Yet?

“Media owners have provided a great deal of additional value during the past six to nine months but we’re now entering a more ‘normalised’ environment. So trading will have to return to contracted levels.” TVNZ Head of Sales Dave Walker, … Continue reading

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Marketing Manifesto October 2009

In the latest issue of our Marketing Manifesto enewsletter, out now: Economic Recovery: Are We There Yet? We look at current NZ economic conditions and review the marketing prospects for 2010 Television 2010: First Look What’s coming up on TV … Continue reading

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Getting revved up for 2010

Does this sound familiar? “Asked to outline the most significant challenges facing them in their role as marketing manager the most frequently mentioned included: Forecasting the economic trend due to the global economic downturn; Retention/growth of market share or to … Continue reading

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