Tag Archives: 2010

TV Challenges for 2010

Posted on December 21, 2009 by Michael Carney

Send to KindleWhat lies ahead for NZ television networks in 2010? More of the same, with occasional disruptions and a few hints of trouble yet to come.  The disruptions? Unprecedented four-channel coverage of the Winter Olympics in February; the FIFA … Continue reading →

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Economic Recovery: Are We There Yet?

Posted on October 31, 2009 by Michael Carney

Send to Kindle “Media owners have provided a great deal of additional value during the past six to nine months but we’re now entering a more ‘normalised’ environment. So trading will have to return to contracted levels.” TVNZ Head of … Continue reading →

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Marketing Manifesto October 2009

Posted on October 22, 2009 by Michael Carney

Send to KindleIn the latest issue of our Marketing Manifesto enewsletter, out now: Economic Recovery: Are We There Yet? We look at current NZ economic conditions and review the marketing prospects for 2010 Television 2010: First Look What’s coming up … Continue reading →

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Getting revved up for 2010

Posted on October 9, 2009 by Michael Carney

Send to KindleDoes this sound familiar? “Asked to outline the most significant challenges facing them in their role as marketing manager the most frequently mentioned included: Forecasting the economic trend due to the global economic downturn; Retention/growth of market share … Continue reading →

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