Category Archives: Trends

Microtrends 2011

Send to KindleLet’s talk Microtrends. According to Mark Penn and E. Kinney Zalesne, co-authors of the book “Microtrends: The Small Forces Behind Tomorrow’s Big Changes”, they’re the smaller trends that go unnoticed or even ignored. But even if they impact … Continue reading

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Catching the Black Swans

Send to KindleThe UK’s Office of National Statistics is reporting that 30% fewer British holidaymakers headed to New Zealand last year.That’s part of an overall drop in foreign travel by UK residents that saw 10.4 million fewer trips abroad in … Continue reading

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Internet Trends To Ignore In 2009

Send to KindleIan Lurie of Conversation Marketing has put together a compelling list of anti-trends for 2009 that deserves a broader audience. So here it is: Ian’s Top 11 trends to ignore in 2009. Analytics. Yeah, you heard me. I love … Continue reading

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08 Trends For 2008

Send to KindleDoctor Robert Passikoff of Brand Keys offers up eight trends that he suggests will have a direct consequences on the success – and failure – of this year’s marketing efforts: 1) There will be an ongoing emphasis on … Continue reading

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Alternative Trends For 2007

Send to KindleWhile marketers are constantly watching for alternative methods that can give them a competitive edge in over-crowded markets, Drew Neisser, CEO forRenegade Marketing identified ten trends to watch in 2007. Reported via The Wise Marketer, they include: 1. … Continue reading

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Senior Moments

Send to Kindle From the San Diego Transcript – but totally relevant everywhere: At 55, San Diego architect James Robbins isn’t thinking about retiring anytime soon, but he recently made a lifestyle change with those golden years in mind. He … Continue reading

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