Category Archives: sponsorship

Smart sponsorships

Posted on January 26, 2011 by Michael Carney

Send to KindleGlobal sponsorship specialist IEG’s Dan Kowitz, writing last week on the company’s Sponsorship blog, reported on a panel of industry colleagues who spoke recently at PCMA’s Convening Leaders Annual Conference. The group consisted of representatives from PCMA, FedEx … Continue reading →

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Sponsorship Under Threat

Posted on March 2, 2010 by Michael Carney

Send to Kindle12 Billion US Dollars — that’s the estimated loss in value that Tiger Woods’ little dalliance with a tree trunk cost his sponsors, according to a study by two US professors from the University of California. “Our analysis … Continue reading →

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Sponsorship Woes

Posted on December 21, 2009 by Michael Carney

Send to KindleThe Tiger Woods saga once again demonstrates the risks associated with celebrity endorsement. In the wake of the scandal, the champion golfer’s ranking among celebrity endorsers has plunged from 6th to 24th, according to the Davie Brown Index, … Continue reading →

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Sponsorships: How To Decide If They're Worth Your Investment

Posted on October 30, 2009 by Michael Carney

Send to KindleA quick quiz. Think of your own favorite sport — the one you try to watch most often. How many sponsors of that sport can you name? Now, for each sponsor you can remember, ask yourself these questions: Apart … Continue reading →

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