Category Archives: social

Facebook Hits 400 Million

Posted on February 8, 2010 by Michael Carney

Send to KindleOn Friday, Facebook celebrated its sixth birthday. Founder and CEO Mark Zuckerberg also announced that the social network had just attracted its 400 millionth member. Guess it’s going to be around for a while then. In New Zealand, … Continue reading →

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ABC Trying Too Hard?

Posted on November 6, 2009 by Michael Carney

Send to KindleABC is introducing a new feature aimed at “encouraging viewers who stream their favorite shows online to make the experience more social”. Right, like we needed encouraging to talk amongst ourselves. This Saturday, according to MediaWeek: … the … Continue reading →

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Social Media Insights from Universal McCann Global Research

Posted on October 21, 2009 by Michael Carney

Send to KindleUniversal McCann’s annual social media tracker Wave has mapped key changes in consumer uptake and usage of social media platforms for the past four years. Wave 4, released recently, reveals dramatic changes in the way that consumers are … Continue reading →

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Why Consumers Use Social Media

Posted on October 5, 2009 by Michael Carney

Send to KindlePity the poor marketer, nose pressed against the virtual glass, peering inside the Social Media toyshop. “Why won’t they let me in to play?” he wonders. TMW, a British integrated marketing agency, wondered the same thing. As TMW’s Darran … Continue reading →

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They're Talking About You

Posted on August 31, 2007 by Michael Carney

Send to Kindle They’re Talking About You A massive 80 per cent of people who use social networks have either chattedabout, commented on or reviewed a brand or product on an online forum or social network. That’s one of the … Continue reading →

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Listen, But Validate

Posted on July 11, 2007 by Michael Carney

Send to KindleA massive 80 per cent of people who use social networks have either chatted about, commented on or reviewed a brand or product on an online forum or social network. That’s one of the key (and most alarming) … Continue reading →

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