Finally, Google+ has launched Google+ Pages for Business. To bring you up to speed with this new offering, we’ve just launched our newest ecourse, Marketing Through Google+. Click here for details. Oh, and check out this video to whet your appetite for the new service:
Entries Tagged as 'Social Media'
Google launches Google+ Pages for Business
November 9th, 2011 · No Comments · Google, Google Plus, Social Media
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Another Day, Another Twitter Coup
May 4th, 2011 · No Comments · Social Media, Twitter
The other big news story of the week (no, nothing to do with Rodney and Dr Don or any local politics) was of course the death of America’s Most Wanted Terrorist. It seems that social media was responsible — if not for the actual attack, then for its live tweeting across the cybersphere. Sohaib Athar [...]
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Social Media Training — Early Bird Offer ends Monday
February 20th, 2011 · No Comments · Social Media, eCourses
Every day brings new headlines on the latest developments on the Social Media front: Facebook shows it learned nothing from the Beacon fiasco with Sponsored Stories 44% of surveyed members of the American Marketing Association say that Social Media Strategy is their top focus of 2011 YouTube recommendations now powered by your friends on social networks [...]
Tags:training
Why Marketers Shouldn’t Do Drugs
August 13th, 2010 · No Comments · Social Media
It’s never much fun when parents receive a letter from the principal alerting them to the mischief that their young darling has been causing at school. It’s a whole lot worse when the letter is to pharmaceutical company management, it’s from the American Food & Drug Administration (FDA) and the message is clear: cease and [...]
Social Media Reaches The Tipping Point
June 10th, 2010 · No Comments · 2010, Social Media
Social-media use in the U.S. has reached a tipping point, according to eMarketer estimates, as more than half of U.S. Web users log onto a social network at least once a month. Where the U.S. goes, can New Zealand be far behind? Actually, no, not very far at all. The World Internet Project’s New Zealand [...]
Tags:ecourse·learning·New Zealand·Social Media·tipping point
Our Social Media Marketing eCourse Returns
April 9th, 2010 · No Comments · Social Media
If you’ve been reading this blog for some time, you’ll no doubt be aware of our Social Media Marketing eCourse. This seven-week series on today’s hottest marketing topic started in early March and finishes up next week. It’s proven extremely popular, with more than forty marketers, PR practitioners and clients signed up for the first [...]
Bebo to close or be sold
April 9th, 2010 · No Comments · Social Media
In most of the world, the news that Time Warner spinoff AOL is planning to either shutter or sell social networking site Bebo next month would evoke a reaction of either “Bebo? Never heard of it” or “So Facebook’s taken out another low-ranked competitor? No surprises there”. In New Zealand, however, if Bebo closes down [...]
Tweet Me If You Can
February 22nd, 2010 · No Comments · 2010, Social Media
Advertising Age last week blew the whistle on JetBlue’s senior VP-marketing and commercial, Marty St. George, who tweeted (via his martysg Twitter account): “We’re pitching our advertising AOR [Agency Of Record]. Curious on digital savvy … first test is how many of the agencies will find me on Twitter. #sneaky” The most interesting part of [...]
Tags:fail·JetBlue·pitch·Social Media·Twitter
Facebook Hits 400 Million
February 8th, 2010 · 5 Comments · Social Media, social
On Friday, Facebook celebrated its sixth birthday. Founder and CEO Mark Zuckerberg also announced that the social network had just attracted its 400 millionth member. Guess it’s going to be around for a while then. In New Zealand, Facebook now has 1,220,920 members — and it’s friending its way into Kiwis’ lives fast. Both locally [...]
Tags:ecourse·Facebook·Marketing Rebooted·Social Media·social networks·training
Socialising Healthcare (in a media sort of way)
October 6th, 2009 · No Comments · Facebook, Healthcare, Social Media, Twitter
Healthcare marketers (especially in the US, but here as well) have struggled to adapt to new generation online marketing tools such as Twitter, Facebook, blogs and websites, in the absence of regulatory guidelines for marketing in the new media space. Exactly how do you provide the usual slab of “prescribing information” (often hundreds of words [...]
Tags:fda·food and drug administration·Google·healthcare marketers·marketing tools·media tools·new generation·pharmaceutical companies·regulatory guidelines