The NZ National Flower Promotion Group’s Mother’s Day ’09 campaign was promoted as being based on the ‘reminder note’ concept: “We plan to get reminder post-it notes placed in as many high traffic areas around Auckland City.”
Yep, actual Post-It notes stuck up around Auckland. Unsurprisingly, the result was a mess: “These little pink and yellow fluorescent post-it notes are littering our streets and do nothing to entice people to buy flowers, in fact quite the opposite. The flower industry should know better than to litter the environment. They are farmers after all,” said Cameron Brewer, head of the Newmarket Business Association.
“What I saw in Newmarket is an absolute disgrace. Post-it notes by the hundreds stuck to walls, poles, and pay and display machines. They blow around the place, and the street cleaners have to spend hours picking them up,” said Simon Johnston, CEO of Keep New Zealand Beautiful.
Helpful note to guerrilla marketers:
Post-It notes are engineered with ‘weak’ glue, to make them easily removable. As such, they’re really not ideal for use outdoors, OK?