Sometimes research tells us stuff that we really shouldn’t know. For example? We’ve just found out that: 2% of Kiwis who’ve travelled over the last six months got lucky in love; a sad and desperate 6% of us were travelling “to get away from someone”; and 5% of us “did something we never expected on [...]
Entries Tagged as 'research'
Travel Tidbits Revealed
October 13th, 2009 · No Comments · New Zealand, research, travel
Tags:international destinations·kiwis·motivations for travel·new zealand traveller·quarterly survey·tourism industry association·tourism operators
Shock! Horror! Slump!
May 12th, 2008 · 1 Comment · research
The RealEstate.co.nz blog “Unconditional” is reporting that media stories on real estate trends and the effect they have on buyer and seller behaviour has been monitored for the first time and the results show the impact is immediate and significant. For the first time research shows that a series of negative headlines can send interest [...]
Omega Rules and Delta Moments
August 6th, 2007 · No Comments · Nielsen, consumers, research
Why do consumers buy the same brand of coffee and mayonnaise over and over again, but will often purchase different brands of cold cereal and chocolates? It’s hardly happenstance, according to a recent US study by The Nielsen Company. Nielsen’s study of shopper behaviour shows that consumers exhibit distinct shopping modes at the supermarket that [...]
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Oi, Mate, Got A New Motor?
October 20th, 2006 · No Comments · automotive, online media, research
Inchcape Retail’s UK car buying website has released a detailed survey of how British motorists use the web to purchase their next motor vehicle.Autobytel, which has been selling cars online for six years, surveyed nearly 1,000 drivers who visited its website – both buyers and prospects. The Inchcape survey revealed that: 78% of men and [...]
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Building a Better Mousetrap
September 15th, 2006 · No Comments · research
Twelve months ago the World Federation of Advertising – whose members collectively represent 700 billion dollars of advertising clout – offered a challenge: the Blueprint for Consumer Centric Holistic Measurement. Say what? Translated into realspeak, the WFA have called for a single source model with a single consumer-centric measurement tool which can be applied across [...]
Tags:single source
Private Label Research
September 8th, 2006 · No Comments · Private Label, research, retail
New U.S. private label research from ACNielsen, Daymon Worldwide, DemandTec and McKinsey, released earlier this month, aimed to demonstrate how retailers can build profitable customer loyalty and competitive differentiation though private label brands. Key insights (from the portion of the study developed by ACNielsen): Retailers with greater focus on private label (i.e., those with higher [...]
Britons Diagnosed With MAIDS
April 19th, 2005 · No Comments · mobile, research
The island kingdom has been diagnosed with MAIDS (Mobile And Internet Dependency Syndrome) according to new UK research from Lloyds TSB. Two thirds of those surveyed (63 per cent) admitted that they feel concerned if they leave their mobile phone at home and three quarters (72 per cent) worried if they are unable to check their emails for a [...]
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