As we mentioned in one of our January newsletters, we’ve been steadily crunching our way through thousands of New Zealand Facebook pages (6,251 of them at last count) in our efforts to map the Kiwi social sphere. We’ll be turning our efforts into a Social Trends Report which will be on offer in due course, [...]
Entries Tagged as 'research'
The Long Tail of New Zealand Facebook Pages
February 7th, 2012 · No Comments · 2012, Facebook, research
Tags:
Why Consumers Buy
May 13th, 2011 · No Comments · consumers, research, retail
The casual observer wandering through our shopping malls — or even just watching an evening’s television or leafing through retail catalogues — would be forgiven for concluding that price is the only thing that consumers care about. “Up to 50% off”, “If you can find a lower price we’ll eat it”, “Save! Save! Save!” The [...]
Tags:
Prospecting & Lead Generation: Survey Results
June 10th, 2010 · No Comments · Lead Generation, Prospecting, research
Chief Marketer recently released results from its first survey on prospecting and lead generation, conducted at the end of 2009, which asked 1,000 U.S. marketers about their strategies and tactics for turning up sales prospects this year. As is often the case (though not always wisely), almost half of the respondents (48.6%) said their main [...]
Tags:marketers·Prospecting·sales
A Visitor from Hawke’s Bay
March 10th, 2010 · 2 Comments · recession, research
We were delighted to discover that Hawke’s Bay now has its own business magazine. The Profit, a new quarterly magazine is being published by local company Attn! marketing pr, is being delivered free this week to all businesses throughout the region. Publisher Damon Harvey says the goal of the magazine is to tackle business issues [...]
Tags:business magazine·consumer research·Hawke' Bay·regional
New Stats Tool for Small Business
February 8th, 2010 · 1 Comment · research
This morning Statistics New Zealand released Business Toolbox, a suite of online tools that provides quick and easy access to information for businesses. Business Toolbox contains two online tools: Market Mapper, which can be used to find target markets and potential customers; and Industry Profiler, which provides details on industry performance over time, staff turnover, [...]
Tags:Small Business·statistics
They Like Us, They Really Like Us (or not)
December 15th, 2009 · 1 Comment · advertising, research
Nielsen’s Media division and ANZA have launched a new Attitudes to Advertising segmentation which follows on from an initial 2008 study. According to the research, Kiwi consumers fall into one of nine segments: Ad Haters (241,000) are generally negative towards advertising and are light or moderate users of most media. They tend to feel advertising [...]
Tags:advertising·ANZA·Nielsen·trust
A Lack of Trust
December 15th, 2009 · 3 Comments · research
Perceptive Research recently revealed the results of its latest Attitude New Zealand survey, conducted November 2009; and they don’t always make for comforting reading. For example, we find that more than a third of New Zealanders (37%) couldn’t name a business they trust. Even for those who did find some organisation to trust, the numbers [...]
Tags:NZ businesses·trust
Readership Wrangle Across The Ditch
December 15th, 2009 · No Comments · Newspapers, australia, research
Little bit of a stoush over in Oz, with News Limited chairman and chief executive John Hartigan accusing Roy Morgan Research of setting out to destroy an attempt by newspaper publishers to find an alternative readership measurement system. In an interview quoted in The Australian (a News Limited publication) Mr Hartigan blasted the Roy Morgan [...]
Digital Neighbourhoods, Digital Tribes
December 7th, 2009 · No Comments · research
One of the self-evident but not often discussed side-effects of today’s online environment is that people are no longer constrained and isolated by physical boundaries. Instead, they can connect in a very personal and tailored way with hundreds (or thousands) of people with similar interests across the world, forming “Digital Tribes” that hold common interests [...]
Tags:consumers·digital tribes·kpmg international·marketing research·segmentation
Deloitte Shock Horror Statistics: $35 Million In Radio Airtime Wasted
October 27th, 2009 · No Comments · Accountability, Television, radio, research
Deloitte was quoted last week by South Africa’s BizCommunity.com as reporting that “an average of 9% of all radio ads booked [on South African radio] are not broadcast as scheduled. Based on an estimated spend of R3 billion on radio advertising in 2008, this error equates to R270 million [USD $35.6 million] erosion of ad [...]
Tags:advertising campaigns·broadcast medium·compensation claim·operational inefficiencies·radio ads·radio advertising·radio airtime·South Africa·tv campaign