Category Archives: radio

Top 5 Radio AdSpend Categories September 2009

Month on month comparison of reported radio advertising expenditure August/September 2009 (August positions noted in brackets). Leisure, Entertainment (no change from previous month) Retail (up from 3) Government Departments, Services & Community (down from 2) Investment, Finance, Banking (up from … Continue reading

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Mashable/Socialised Radio? Is this the future of the medium?

You may have noticed that radio — the good old-fashioned AM/FM type, not the fancy digital or satellite offerings — has been having a rough old time of it since the invention of the iPod by Al Gore. Seems that … Continue reading

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Deloitte Shock Horror Statistics: $35 Million In Radio Airtime Wasted

Deloitte was quoted last week by South Africa’s BizCommunity.com as reporting that “an average of 9% of all radio ads booked [on South African radio] are not broadcast as scheduled. Based on an estimated spend of R3 billion on radio … Continue reading

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New iPods: FM Inside

Digital Radio has been trialled in this country but never been released commercially – no-one has been able to muster a sound business case for disrupting the existing radio environment for relatively minor gains to the services already on offer. … Continue reading

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New Radio Station for Christchurch

Christchurch’s “first new commercial radio station for 18 years” is set to launch this Saturday, April 18. The new station, Pulzar FM, actually began life in 1999 as a low power dance music radio station broadcasting to the inner city. … Continue reading

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The Future of Radio

The UK regulatory body Ofcom (Office of Communications) has been taking an 184-page look at the future of radio in the United Kingdom – and specifically “The future of FM and AM services and the alignment of analogue and digital … Continue reading

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