Category Archives: Nielsen

Five Secrets of Successful Product Launches

Posted on November 11, 2009 by Michael Carney

Send to KindleThe Nielsen Company, which knows a thing or two about product performance, provides useful insights in the latest NielsenWire into some of the key requirements needed to succeed in an ever-changing marketplace. The analysis is based on 500+ … Continue reading →

Posted in CPG, FMCG, new products, Nielsen, retail, shopper marketing | Tagged , , , , , , , , , | Leave a comment

The Internet is getting Heavier

Posted on July 7, 2009 by Michael Carney

Send to KindleAccording to Nielsen Media Research, Kiwis are spending more time on the internet. In 2006, New Zealanders 10+ spent an average of 287 minutes a week (4 hours 47 minutes) online at home. By 2007 that average had … Continue reading →

Posted in Internet, Media Usage, New Zealand, Nielsen | 4 Comments

Omega Rules and Delta Moments

Posted on August 6, 2007 by Michael Carney

Send to KindleWhy do consumers buy the same brand of coffee and mayonnaise over and over again, but will often purchase different brands of cold cereal and chocolates? It’s hardly happenstance, according to a recent US study by The Nielsen … Continue reading →

Posted in consumers, Nielsen, research | Leave a comment