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Entries Tagged as 'new products'

Five Secrets of Successful Product Launches

November 11th, 2009 · No Comments · CPG, FMCG, Nielsen, new products, retail, shopper marketing

The Nielsen Company, which knows a thing or two about product performance, provides useful insights in the latest NielsenWire into some of the key requirements needed to succeed in an ever-changing marketplace. The analysis is based on 500+ recent in-market cases globally. It has become increasingly challenging to bring new products to market. Over the [...]

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