Category Archives: metrics

NZ Internet Usage 2013

The biannual World Internet Project (WIP) has just released its 2013 report for New Zealand (conducted in July-September 2013). 2,006 respondents were interviewed, by phone and Internet, and the results compiled and published by the Institute of Culture, Discourse & … Continue reading

Posted in 2013, Internet, metrics, Mobile marketing, New Zealand, research | Leave a comment

Sentimental

We’ve come a long way from the days when articles carefully clipped from the newspaper representing the state of the art in media monitoring. Even back then, the missing ingredient was interpretation: What do these stories mean? What are the … Continue reading

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