We mentioned the Tourism Queensland promotion in our earlier article. The campaign continues to make news, although not always for the right reasons. On the positive side, the lucky applicant, Ben Southall was on Oprah last week. On the not-so-bright side, Australia’s Brisbane Times reports on the aftermath: The Best Job in the World marketing [...]
Entries Tagged as 'marketing'
"Microwaving their way through the recession"
October 19th, 2009 · 1 Comment · marketing
Eating In,we’ve been told,is the new Eating Out. Something to do with saving money in the current economic climate. We’ve gotten the impression that Americans have spent the past year simmering more home-cooked meals to fortify themselves against the hard times. Alas, hard-hearted researchers have poured icy cold water on that romanticised notion. In a [...]
Tags:adweek·developing new products·economic climate·economic downturn·home values·mintel report·npd group·saving money
Marketing In The Era of Accountability
February 7th, 2009 · No Comments · Accountability, Effectiveness, marketing
In 1980, the UK’s esteemed Institute of Practitioners in Advertising (IPA) launched the IPA Effectiveness Awards, whose purpose was to achieve: A better understanding of the crucial role advertising plays in marketing; Closer analysis of advertising effectiveness and improved methods of evaluation; A clear demonstration that advertising can be proven to work, against measurable criteria. [...]
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Seth's Ten Marketing Commandments
May 15th, 2008 · No Comments · marketing
Champion blogger Seth Godin has updated and republished his list of “What Every Good Marketer Knows”. As the name suggests, Seth’s list captures some of the core beliefs that guide Good Marketers in their daily habits. Seth’s published some 37 nuggets of marketing wisdom, but we’ve opted to choose the ten we consider the most significant. [...]
Tags:Seth Godin
Seth's Ten Marketing Commandments
May 15th, 2008 · No Comments · marketing
Champion blogger Seth Godin has updated and republished his list of “What Every Good Marketer Knows”. As the name suggests, Seth’s list captures some of the core beliefs that guide Good Marketers in their daily habits. Seth’s published some 37 nuggets of marketing wisdom, but we’ve opted to choose the ten we consider the most significant. [...]
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Marketers Behaving Badly
February 28th, 2008 · No Comments · marketing, word of mouth
You’re at a party. The music is great – just your vintage – and you’re catching up with friends you haven’t seen for ages. All in all, you’re having a great time. A group of you are chattering away (in the kitchen, naturally) when someone you don’t know sidles over. He interrupts a fascinating line [...]
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