Category Archives: marketing

iPublish or Perish?

Posted on February 18, 2011 by Michael Carney

Send to KindleTwice a year we get bombarded by an orchestrated litany of press releases, all proclaiming that Newspaper X or Magazine Y is better, faster, stronger or somehow more well-endowed than its competitors. Yes, the bi-annual announcement of results … Continue reading →

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New on the Tube: U (no, not that one)

Posted on January 20, 2011 by Michael Carney

Send to Kindle Last night TVNZ went public (on the Six O’clock News, no less), with the name and flavour of its new youth-oriented channel — the one that’s replacing current non-commercial TVNZ 6. The name is U — not … Continue reading →

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Coming Up: Our New Webcast Series

Posted on August 13, 2010 by Michael Carney

Send to KindleEvery time we turn around, it seems there’s a new and irresistible gadget or some different business paradigm, especially online. Those geeks in their garages just won’t chill out watching telly and stop inventing for a while. We … Continue reading →

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What Course Next?

Posted on March 9, 2010 by Michael Carney

Send to KindleNow that the Social Media Marketing eCourse is well underway, we’re making plans for our next course. We have our own views on which topic to tackle next, but we’d love your help in deciding. Yes, we’re looking … Continue reading →

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Social Media: Did You Really Mean To Do That?

Posted on February 22, 2010 by Michael Carney

Send to KindleIn the 2010 Digital Outlook from the Society of Digital Agencies,  Steve Slivka, Co-Founder, Creative Director, and Patrick Berry, Co-Founder, Director of Tools and Methods, Colossal Squid, gave us The Top Ten Reasons Your Company Is Not Ready … Continue reading →

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Can’t Get No Satisfaction (except with TSB)

Posted on February 22, 2010 by Michael Carney

Send to KindleThe latest Roy Morgan New Zealand Banking Customer Satisfaction Survey shows that TSB Bank increased its lead over all the major banks in the 12 months to November 2009 and has now been the market leader since early … Continue reading →

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Marketing Week Newsletter Launches Monday

Posted on February 7, 2010 by Michael Carney

Send to KindleMichael Carney’s MARKETING WEEK email newsletter launches THIS MONDAY, 8 February 2010. Sign up via the SUBSCRIBE form on the right to be added to the distribution list.

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It's Not Easy Being Green

Posted on November 30, 2009 by Michael Carney

Send to KindleWe’ve been reporting for some time that consumers have reduced their spending on “green” products because of the tough economic times. They’ve opted to save their families before they save the planet. Now new U.S. research has emerged … Continue reading →

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Idea Worth Stealing: Pop-Up Store Network

Posted on November 5, 2009 by Michael Carney

Send to KindleThose fine folks at Springwise (an excellent resource for stealing ideas — get yourself on their newsletter mailing list) have pointed us in the direction of  “a nationwide network of pop-up marketing places”: BrandNew Stores aims to turn … Continue reading →

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"The Five Questions That Kill Marketing Careers" – Pat LaPointe

Posted on October 27, 2009 by Michael Carney

Send to KindlePat LaPointe, Managing Partner at MarketingNPV, provides chilling insights into how to deep-six your career in the latest Online Metrics Insider. According to Pat, these are the five key questions that have been known to pop up in … Continue reading →

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