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Category Archives: marketing
iPublish or Perish?
Send to KindleTwice a year we get bombarded by an orchestrated litany of press releases, all proclaiming that Newspaper X or Magazine Y is better, faster, stronger or somehow more well-endowed than its competitors. Yes, the bi-annual announcement of results … Continue reading
Posted in marketing
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New on the Tube: U (no, not that one)
Send to Kindle Last night TVNZ went public (on the Six O’clock News, no less), with the name and flavour of its new youth-oriented channel — the one that’s replacing current non-commercial TVNZ 6. The name is U — not … Continue reading
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Coming Up: Our New Webcast Series
Send to KindleEvery time we turn around, it seems there’s a new and irresistible gadget or some different business paradigm, especially online. Those geeks in their garages just won’t chill out watching telly and stop inventing for a while. We … Continue reading
Posted in marketing, webcasts
Tagged digital identity protection, iPad, Mobile marketing, online video, Social Media, webcast
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What Course Next?
Send to KindleNow that the Social Media Marketing eCourse is well underway, we’re making plans for our next course. We have our own views on which topic to tackle next, but we’d love your help in deciding. Yes, we’re looking … Continue reading
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Social Media: Did You Really Mean To Do That?
Send to KindleIn the 2010 Digital Outlook from the Society of Digital Agencies, Steve Slivka, Co-Founder, Creative Director, and Patrick Berry, Co-Founder, Director of Tools and Methods, Colossal Squid, gave us The Top Ten Reasons Your Company Is Not Ready … Continue reading
Can’t Get No Satisfaction (except with TSB)
Send to KindleThe latest Roy Morgan New Zealand Banking Customer Satisfaction Survey shows that TSB Bank increased its lead over all the major banks in the 12 months to November 2009 and has now been the market leader since early … Continue reading
Marketing Week Newsletter Launches Monday
Send to KindleMichael Carney’s MARKETING WEEK email newsletter launches THIS MONDAY, 8 February 2010. Sign up via the SUBSCRIBE form on the right to be added to the distribution list.
It's Not Easy Being Green
Send to KindleWe’ve been reporting for some time that consumers have reduced their spending on “green” products because of the tough economic times. They’ve opted to save their families before they save the planet. Now new U.S. research has emerged … Continue reading
Posted in marketing
Tagged Consumer Counsel, consumer trends, consumers, cynicism, environmental claims, Factoids, innovations, pragmatism
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Idea Worth Stealing: Pop-Up Store Network
Send to KindleThose fine folks at Springwise (an excellent resource for stealing ideas — get yourself on their newsletter mailing list) have pointed us in the direction of “a nationwide network of pop-up marketing places”: BrandNew Stores aims to turn … Continue reading
Posted in Experiential, marketing, Marketing Ideas
Tagged buzz, exclusive, Experiential, limited, new product, pop-up stores, retail, sample, short-term, temporary
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"The Five Questions That Kill Marketing Careers" – Pat LaPointe
Send to KindlePat LaPointe, Managing Partner at MarketingNPV, provides chilling insights into how to deep-six your career in the latest Online Metrics Insider. According to Pat, these are the five key questions that have been known to pop up in … Continue reading
Posted in Accountability, marketing
Tagged initiatives, insights, marketer, marketing careers, pat lapointe
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