Twice a year we get bombarded by an orchestrated litany of press releases, all proclaiming that Newspaper X or Magazine Y is better, faster, stronger or somehow more well-endowed than its competitors. Yes, the bi-annual announcement of results from the Nielsen National Readership Survey is cause for unrelenting excitement across the publishing spectrum. Every title [...]
Entries Tagged as 'marketing'
New on the Tube: U (no, not that one)
January 20th, 2011 · No Comments · marketing
Last night TVNZ went public (on the Six O’clock News, no less), with the name and flavour of its new youth-oriented channel — the one that’s replacing current non-commercial TVNZ 6. The name is U — not to be confused with You. Launch date: March 13, less than two months away. Demographic target: 15-24 It’s [...]
Tags:
Coming Up: Our New Webcast Series
August 13th, 2010 · No Comments · marketing, webcasts
Every time we turn around, it seems there’s a new and irresistible gadget or some different business paradigm, especially online. Those geeks in their garages just won’t chill out watching telly and stop inventing for a while. We do our best to cover many of the key developments in this blog and ournewsletter, but not [...]
Tags:digital identity protection·iPad·Mobile marketing·online video·Social Media·webcast
What Course Next?
March 9th, 2010 · No Comments · marketing
Now that the Social Media Marketing eCourse is well underway, we’re making plans for our next course. We have our own views on which topic to tackle next, but we’d love your help in deciding. Yes, we’re looking to tap into the wisdom of the crowd! Please take a few seconds to vote for the [...]
Tags:
Social Media: Did You Really Mean To Do That?
February 22nd, 2010 · No Comments · marketing
In the 2010 Digital Outlook from the Society of Digital Agencies, Steve Slivka, Co-Founder, Creative Director, and Patrick Berry, Co-Founder, Director of Tools and Methods, Colossal Squid, gave us The Top Ten Reasons Your Company Is Not Ready for Social Media. They’re too good not to repeat here. 10. You want to know everything about [...]
Tags:Social Media
Can’t Get No Satisfaction (except with TSB)
February 22nd, 2010 · No Comments · marketing
The latest Roy Morgan New Zealand Banking Customer Satisfaction Survey shows that TSB Bank increased its lead over all the major banks in the 12 months to November 2009 and has now been the market leader since early 2003. In the 6 months to November 2009, TSB Bank increased its level of Customer Satisfaction by [...]
Marketing Week Newsletter Launches Monday
February 7th, 2010 · No Comments · marketing
Michael Carney’s MARKETING WEEK email newsletter launches THIS MONDAY, 8 February 2010. Sign up via the SUBSCRIBE form on the right to be added to the distribution list.
Tags:Newsletter
It's Not Easy Being Green
November 30th, 2009 · 1 Comment · marketing
We’ve been reporting for some time that consumers have reduced their spending on “green” products because of the tough economic times. They’ve opted to save their families before they save the planet. Now new U.S. research has emerged from GfK Roper Consulting that suggests those conclusions, while still true, are only part of the story. [...]
Tags:Consumer Counsel·consumer trends·consumers·cynicism·environmental claims·Factoids·innovations·pragmatism
Idea Worth Stealing: Pop-Up Store Network
November 5th, 2009 · No Comments · Experiential, Marketing Ideas, marketing
Those fine folks at Springwise (an excellent resource for stealing ideas — get yourself on their newsletter mailing list) have pointed us in the direction of “a nationwide network of pop-up marketing places”: BrandNew Stores aims to turn fleeting pop-up shops into a chain concept, creating fixed spaces where brands can temporarily present themselves in [...]
Tags:buzz·exclusive·Experiential·limited·new product·pop-up stores·retail·sample·short-term·temporary
"The Five Questions That Kill Marketing Careers" – Pat LaPointe
October 27th, 2009 · 1 Comment · Accountability, marketing
Pat LaPointe, Managing Partner at MarketingNPV, provides chilling insights into how to deep-six your career in the latest Online Metrics Insider. According to Pat, these are the five key questions that have been known to pop up in discussion with CEOs/CFOs, often short-circuiting otherwise brilliant marketing careers. What are the specific goals for our marketing [...]
Tags:initiatives·insights·marketer·marketing careers·pat lapointe