Category Archives: Healthcare

Socialising Healthcare (in a media sort of way)

Send to KindleHealthcare marketers (especially in the US, but here as well) have struggled to adapt to new generation online marketing tools such as Twitter, Facebook, blogs and websites, in the absence of regulatory guidelines for marketing in the new … Continue reading

Posted in Facebook, Healthcare, Social Media, Twitter | Tagged , , , , , , , , | Leave a comment

Reaching the Influencers

Send to KindleAs the world spins ever faster, it’s proving ever more difficult to grab the attention of those we might wish to reach. It’s tough enough to get through the protective barrier surrounding consumers – connecting with influencers is … Continue reading

Posted in B2B, Healthcare, trade marketing | Leave a comment