Reuters is reporting that “Google Inc is partnering with major music labels to launch a new feature to make it easier to discover, sample and buy songs on the search engine”. The notion, according to the usual suspects “people familiar with the plan”, is that under this new scheme music will be streamed directly onto [...]
Entries Tagged as 'Google'
ECommerce Under Threat? Google, Music and the Buy Button — A Dangerous Combination
October 23rd, 2009 · No Comments · Google, ecommerce, search
Tags:amazon·frankfurt book fair·google inc·google pages·itunes·music labels·music resellers·online bookstore·reuters reports·the buy button
The Unfortunate Tale of Toys.com
March 27th, 2009 · No Comments · Google, search
It was the talk of the town: in late February, ToysRUs bought Toys.com at auction for $5.1 million. Most bidders dropped out of the auction at $3 million, leaving ToysRUs and domain holding company National A-1 to battle it out for hours until one emerged victorious. In the words of the Washington Post, “ToysRUs really didn’t [...]
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Google adds Behavioral Targeting
March 22nd, 2009 · No Comments · Behavioral, Google, advertising
According to AdAge.com, Google is turning to Behavioral Targeting to beef up its display advertising business. Here’s the scoop: [On March 11 Google] announced it will launch a beta test of “interest-based targeting,” which lets advertisers target web users based on where they’ve been surfing across the internet. If a user is reading sports articles [...]
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