Category Archives: FMCG

Five Secrets of Successful Product Launches

Posted on November 11, 2009 by Michael Carney

Send to KindleThe Nielsen Company, which knows a thing or two about product performance, provides useful insights in the latest NielsenWire into some of the key requirements needed to succeed in an ever-changing marketplace. The analysis is based on 500+ … Continue reading →

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Retail at the Inflection Point

Posted on June 30, 2007 by Michael Carney

Send to Kindle The Coca-Cola Retailing Research Council Europe (CCRRCE) is an organization dedicated to the development of a better understanding of the food retailing and allied merchandise distribution business in Europe. The focus of its energies is to identify … Continue reading →

Posted in CPG, FMCG, Marketing Ideas, retail, trade marketing | Tagged , | Leave a comment