MarketingWeek.co.nz

News, Trends, Insights and Opinions for Kiwi Marketers

MarketingWeek.co.nz header image 4

Entries Tagged as 'endorsement'

Cookie Johnson Jeans and the Power of Oprah

October 23rd, 2009 · 1 Comment · Marketing Ideas, endorsement

We’ve just come from Google Trends, in awe of the might of Oprah. Check out this graph. Cookie Johnson Jeans came from nowhere to hit the Number 1 Trending search term thanks to Ms Winfrey (CJ Jeans is currently in the #2 slot). Why? Because on her show today, Oprah said Cookie Johnson Jeans are [...]

[Read more →]

Tags:·······