Category Archives: Best Practice

Learning from the Commenters

Posted on December 4, 2009 by Michael Carney

Send to KindleThere’s been an interesting topic under discussion for the last week or so at the Harvard Business blog. It all started with an article about The Super-Consumer by Eddie Yoon of The Cambridge Group, noting that: In any … Continue reading →

Posted in Best Practice | Tagged , , , | Leave a comment

Sponsorships: How To Decide If They're Worth Your Investment

Posted on October 30, 2009 by Michael Carney

Send to KindleA quick quiz. Think of your own favorite sport — the one you try to watch most often. How many sponsors of that sport can you name? Now, for each sponsor you can remember, ask yourself these questions: Apart … Continue reading →

Posted in Best Practice, sponsorship | Tagged , , , , , , , , , , , , , | Leave a comment

It's Not Easy Being Green

Posted on September 10, 2007 by Michael Carney

Send to KindleSooner or later, your business will go Green. You can either take the necessary steps now, be the first on your category/sector to develop a sustainable, recyclable, carbon-constrained, fair trade business model and get all the accolades and first … Continue reading →

Posted in Best Practice, Marketing Ideas, Sustainable | Tagged | Leave a comment

Email Best Practice

Posted on March 1, 2005 by Michael Carney

Send to KindleThe most effective times to send email marketing messages are on Tuesdays and Wednesdays, just before lunch, but it can also be very effective and profitable to email offers for items that shoppers abandoned in shopping carts, Pinny Gniwisch, vice president … Continue reading →

Posted in Best Practice, email | Leave a comment