Category Archives: Behavioral

Fear, Loathing and Behavioural Targeting

Posted on March 17, 2010 by Michael Carney

Send to KindleConspiracy theorists have a grandiose view of marketers, plotting to rule (or at least ruin) the world through complex conspiracies and intricate schemes fashioned in smoke-filled rooms by crazed monopolists. Perhaps they’re right. Perhaps we just don’t know … Continue reading →

Posted in Behavioral | Tagged | Leave a comment

Google adds Behavioral Targeting

Posted on March 22, 2009 by Michael Carney

Send to KindleAccording to AdAge.com, Google is turning to Behavioral Targeting to beef up its display advertising business. Here’s the scoop: [On March 11 Google] announced it will launch a beta test of “interest-based targeting,” which lets advertisers target web … Continue reading →

Posted in advertising, Behavioral, Google | Leave a comment