Category Archives: Accountability

"The Five Questions That Kill Marketing Careers" – Pat LaPointe

Posted on October 27, 2009 by Michael Carney

Send to KindlePat LaPointe, Managing Partner at MarketingNPV, provides chilling insights into how to deep-six your career in the latest Online Metrics Insider. According to Pat, these are the five key questions that have been known to pop up in … Continue reading →

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Deloitte Shock Horror Statistics: $35 Million In Radio Airtime Wasted

Posted on October 27, 2009 by Michael Carney

Send to KindleDeloitte was quoted last week by South Africa’s BizCommunity.com as reporting that “an average of 9% of all radio ads booked [on South African radio] are not broadcast as scheduled. Based on an estimated spend of R3 billion … Continue reading →

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Marketing In The Era of Accountability

Posted on February 7, 2009 by Michael Carney

Send to KindleIn 1980, the UK’s esteemed Institute of Practitioners in Advertising (IPA) launched the IPA Effectiveness Awards, whose purpose was to achieve: A better understanding of the crucial role advertising plays in marketing; Closer analysis of advertising effectiveness and … Continue reading →

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