Is our government’s commitment to fibre to the home and high speed broadband little more than a ‘cargo cult’? That’s the question that’s being posed by the Motu Institute at University of Waikato and the Institute for the Study of Competition and Regulation at Victoria University. As reported by Commsday: Building on a 2009 study [...]
Entries Tagged as '2010'
Social Media Reaches The Tipping Point
June 10th, 2010 · No Comments · 2010, Social Media
Social-media use in the U.S. has reached a tipping point, according to eMarketer estimates, as more than half of U.S. Web users log onto a social network at least once a month. Where the U.S. goes, can New Zealand be far behind? Actually, no, not very far at all. The World Internet Project’s New Zealand [...]
Tags:ecourse·learning·New Zealand·Social Media·tipping point
Sponsorship Under Threat
March 2nd, 2010 · No Comments · 2010, sponsorship
12 Billion US Dollars — that’s the estimated loss in value that Tiger Woods’ little dalliance with a tree trunk cost his sponsors, according to a study by two US professors from the University of California. “Our analysis makes clear that while having a celebrity of Tiger Woods’ stature as an endorser has undeniable upside, [...]
Microtrends That Matter 2010
February 22nd, 2010 · No Comments · 2010
Here’s our round-up, in no particular order, of many of the microtrends that will impact on us as the year winds through. What are microtrends? According to Mark Penn and E. Kinney Zalesne, co-authors of the book “Microtrends: The Small Forces Behind Tomorrow’s Big Changes“, they’re the smaller trends that go unnoticed or even ignored. [...]
Tags:microtrends·Trends
Tweet Me If You Can
February 22nd, 2010 · No Comments · 2010, Social Media
Advertising Age last week blew the whistle on JetBlue’s senior VP-marketing and commercial, Marty St. George, who tweeted (via his martysg Twitter account): “We’re pitching our advertising AOR [Agency Of Record]. Curious on digital savvy … first test is how many of the agencies will find me on Twitter. #sneaky” The most interesting part of [...]
Tags:fail·JetBlue·pitch·Social Media·Twitter
Beware of the Missing Asterisk
February 10th, 2010 · No Comments · 2010, Law, advertising
You may have spotted the press release issued yesterday by the Commerce Commission, warning retailers that “when offering free gifts or prizes, they should ensure that the fine print does not materially alter the terms of the offer. This is particularly the case when the information would be critical to a person’s decision to buy [...]
Tags:Borders·commerce commission·Fair Trading Act·misleading·warning
Must See TV?
February 8th, 2010 · 1 Comment · 2010, Television
The new television season is upon us and (apparently) there’s never been a better time to camp out in front of the telly and prepare to be dazzled, stunned, blown away or simply have your life transformed. The reality may be a little more prosaic. But what’s especially new, different and paradigm-shifting about this new [...]
Inching Towards Recovery
January 18th, 2010 · No Comments · 2010
Statistics New Zealand released the December 2009 consumer expenditure figures last week, showing “core” retail spending on credit and debit cards continued to be flat through the month, with a trend rise of just 1% since June last year. Reserve Bank figures also showed that fewer consumers were using credit cards to splash out at [...]
Tags:business confidence·consumer expenditure·economic research·New Zealand·retail spending
FMCG Giant To Sell Stuff Direct Online
January 18th, 2010 · No Comments · 2010, ecommerce
The Wall Street Journal is reporting that consumer products giant Procter & Gamble Co. is about to launch an online store that will sell key brands such as Tide (laundry powder), Pampers and Olay, aiming to study consumer buying habits as it counters moves by traditional retailers, which have reduced the variety of brands they [...]
Tags:consumer products giant·CPG·estore·FMCG·laundry powder·olay·pampers·procter & gamble
Sports Mad in 2010
January 18th, 2010 · No Comments · 2010, Sky
The team at Sky Sport have a busy year ahead. Apart from the usual collection of live and delayed coverage across Sky Sport 1,2 and 3, the sportscasters will also have to make room for extra channels to cover the Winter Olympics (four extra channels in February), the Commonwealth Games (five dedicated channels in October) [...]
Tags:commonwealth games·fifa world cup·sky sport·winter olympics