Category Archives: 2010

Cargo Cult?

Posted on August 13, 2010 by Michael Carney

Send to KindleIs our government’s commitment to fibre to the home and high speed broadband little more than a ‘cargo cult’? That’s the question that’s being posed by the Motu Institute at University of Waikato and the Institute for the … Continue reading →

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Social Media Reaches The Tipping Point

Posted on June 10, 2010 by Michael Carney

Send to KindleSocial-media use in the U.S. has reached a tipping point, according to eMarketer estimates, as more than half of U.S. Web users log onto a social network at least once a month. Where the U.S. goes, can New … Continue reading →

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Sponsorship Under Threat

Posted on March 2, 2010 by Michael Carney

Send to Kindle12 Billion US Dollars — that’s the estimated loss in value that Tiger Woods’ little dalliance with a tree trunk cost his sponsors, according to a study by two US professors from the University of California. “Our analysis … Continue reading →

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Microtrends That Matter 2010

Posted on February 22, 2010 by Michael Carney

Send to KindleHere’s our round-up, in no particular order, of many of the microtrends that will impact on us as the year winds through. What are microtrends? According to Mark Penn and E. Kinney Zalesne, co-authors of the book “Microtrends: … Continue reading →

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Tweet Me If You Can

Posted on February 22, 2010 by Michael Carney

Send to KindleAdvertising Age last week blew the whistle on JetBlue’s senior VP-marketing and commercial, Marty St. George, who tweeted (via his martysg Twitter account): “We’re pitching our advertising AOR [Agency Of Record]. Curious on digital savvy … first test … Continue reading →

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Beware of the Missing Asterisk

Posted on February 10, 2010 by Michael Carney

Send to KindleYou may have spotted the press release issued yesterday by the Commerce Commission, warning retailers  that “when offering free gifts or prizes, they should ensure that the fine print does not materially alter the terms of the offer. … Continue reading →

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Must See TV?

Posted on February 8, 2010 by Michael Carney

Send to KindleThe new television season is upon us and (apparently) there’s never been a better time to camp out in front of the telly and prepare to be dazzled, stunned, blown away or simply have your life transformed. The … Continue reading →

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Inching Towards Recovery

Posted on January 18, 2010 by Michael Carney

Send to KindleStatistics New Zealand released the December 2009 consumer expenditure figures last week, showing “core” retail spending on credit and debit cards continued to be flat through the month, with a trend rise of just 1% since June last … Continue reading →

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FMCG Giant To Sell Stuff Direct Online

Posted on January 18, 2010 by Michael Carney

Send to KindleThe Wall Street Journal is reporting that consumer products giant Procter & Gamble Co. is about to launch an online store that will sell key brands such as Tide (laundry powder), Pampers and Olay, aiming to study consumer … Continue reading →

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Sports Mad in 2010

Posted on January 18, 2010 by Michael Carney

Send to KindleThe team at Sky Sport have a busy year ahead. Apart from the usual collection of live and delayed coverage across Sky Sport 1,2 and 3, the sportscasters will also have to make room for extra channels to … Continue reading →

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