What do you do when you’re surrounded by heritage buildings (and water) and there are no billboard sites?
We spotted a couple of innovative solutions in Venice, Italy when we were there a couple of weeks ago:
1. Venice buildings are in a constant state of refurbishment and maintenance, sometimes requiring whole sides of buildings to be covered by scaffolding. Some advertisers sponsor part of the refurbishment, and place giant ads on the protective coverings that swathe the building frontage, especially in heavy-pedestrian-traffic areas such as St Mark’s Square.
2. A somewhat more transient alternative: place your product on a boat and have it constantly cruise the canals, as Audi did in the example below.