Monthly Archives: May 2011

NEW – Facebook Kickstart Programme

Posted on May 30, 2011 by Michael Carney

Send to KindleWhilst working on our Social Media Marketing courses we’ve come across those who just want to cut to the chase — “how do I get myself set up on Facebook NOW and start attracting fans?” For them, and … Continue reading →

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Why Consumers Buy

Posted on May 13, 2011 by Michael Carney

Send to KindleThe casual observer wandering through our shopping malls — or even just watching an evening’s television or leafing through retail catalogues — would be forgiven for concluding that price is the only thing that consumers care about. “Up … Continue reading →

Posted in consumers, research, retail | Leave a comment

Unintended Consequences

Posted on May 13, 2011 by Michael Carney

Send to KindleWorkloads at the IPAPs are about to blow out come September, if the results of a recent research study by Flicks and Ant Timpson are to be believed. What on earth are we talking about? Perhaps a little … Continue reading →

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Sentimental

Posted on May 13, 2011 by Michael Carney

Send to KindleWe’ve come a long way from the days when articles carefully clipped from the newspaper representing the state of the art in media monitoring. Even back then, the missing ingredient was interpretation: What do these stories mean? What … Continue reading →

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First Click is the Deepest

Posted on May 13, 2011 by Michael Carney

Send to KindleIf you’ve ever worried about the position of your website on organic search engine results (i.e. not paid listings, just those natural results chosen by Google et al), you may be aware that where your site appears amongst … Continue reading →

Posted in Google, search, seo | Leave a comment

A Right Royal Do

Posted on May 4, 2011 by Michael Carney

Send to KindleIt was, by all accounts, quite a shindig. William and Kate got themselves successfully hitched while a thousand news anchors chitchatted their way through the proceedings. The numbers were suitably royal as well. We counted eight channels available … Continue reading →

Posted in 2011, Television | Tagged | Leave a comment

Newsreel

Posted on May 4, 2011 by Michael Carney

Send to KindleFairfax and APN have both just released financial updates. The main points: Fairfax Media revenues for the second half of the July 2010-June 2011 financial year (measured on an as reported basis) are currently 4.5% lower than last … Continue reading →

Posted in 2011, australia, New Zealand, Newspapers, Online | Leave a comment

Another Day, Another Twitter Coup

Posted on May 4, 2011 by Michael Carney

Send to KindleThe other big news story of the week (no, nothing to do with Rodney and Dr Don or any local politics) was of course the death of America’s Most Wanted Terrorist. It seems that social media was responsible … Continue reading →

Posted in Social Media, Twitter | Leave a comment