Monthly Archives: February 2011

Social Media Training — Early Bird Offer ends Monday

Every day brings new headlines on the latest developments on the Social Media front: Facebook shows it learned nothing from the Beacon fiasco with Sponsored Stories 44% of surveyed members of the American Marketing Association say that Social Media Strategy is … Continue reading

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Microtrends 2011

Let’s talk Microtrends. According to Mark Penn and E. Kinney Zalesne, co-authors of the book “Microtrends: The Small Forces Behind Tomorrow’s Big Changes”, they’re the smaller trends that go unnoticed or even ignored. But even if they impact on just … Continue reading

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iPublish or Perish?

Twice a year we get bombarded by an orchestrated litany of press releases, all proclaiming that Newspaper X or Magazine Y is better, faster, stronger or somehow more well-endowed than its competitors. Yes, the bi-annual announcement of results from the … Continue reading

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Boomtown

The oldest Baby Boomers (those born in 1946) began to turn 65 last month, finally reaching that retirement age milestone — although not necessarily actually retiring, depending on their health, wealth or personal motivations. The average age of this forever … Continue reading

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Game Over?

Recently-released data compiled by GfK Retail and Technology reveals that New Zealand’s video and computer games sales declined 7% in 2010 compared with the previous year. Have we really fallen so much out of love with gaming? Perhaps not. The … Continue reading

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