Every time we turn around, it seems there’s a new and irresistible gadget or some different business paradigm, especially online. Those geeks in their garages just won’t chill out watching telly and stop inventing for a while.
We do our best to cover many of the key developments in this blog and ournewsletter, but not everybody learns best via long copy.
We hear you. And we’ve decided to do something about it, with a series of half a dozen webcasts on today’s most important developments (at least from a digital marketing perspective), as part of our Marketing Rebooted training programmes.
We’ll be running these webcasts once a fortnight, from early September until mid-November — at which point we’ll stand down and let the pre-Christmas festivities fill your calendars.
WHAT ARE WEBCASTS?
Webcasts, at least as we’re offering them, are 60-minute interactive presentations shared over the internet amongst a small group of participants — between 10 and 20 people at a time, no more [we're limiting the numbers, for reasons we'll explain in a moment]. We plan to schedule the webcasts from 1pm to 2pm on Tuesdays at fortnightly intervals.
Each webcast will focus on a specific topic [see below] and will typically include an approximately 45 minute presentation of slides and videos, presented live and narrated live by Michael Carney. There’ll be around 15 minutes for participants to ask questions, discuss what they’ve seen and generally interact with the presenter.
Participants access the webcast via a web browser — no fancy software required — and interact via both typed instant messaging facility and voice (either VOIP/Skype or a standard telephone).
TOPICS
These are the six subjects we’ve identified as 2011′s most essential marketing needs:
Tuesday 7 September
Social Media – not as difficult as it looks
In this session we pull back the curtain on today’s hottest marketing topic and reveal the wizardry within. If you’ve been worried about social media, or in denial, or if you just want to develop a much better understanding, this is the place to start.
Amongst other things, we:
- identify the five must-have attractions of social media for Kiwi marketers
- analyse the numbers to show you which social media outlets matter (both locally and offshore)
- slice and dice social media users into meaningful marketing segments that will change the way you communicate with them
- identify some of the cool stuff already being done in the medium, by brands both leading and little-known
- outline just what it takes to market yourself effectively in social media (if you can’t achieve at least these, walk away from the keyboard)
- talk social media personality types (which are you and is that bad?); and
- leave you with the seven most important elements in any social media campaign
Tuesday 21 September
Why the iPad changes everything (yes, again!)
It’s here, it’s flashy and there are a few local media (the Herald, North & South and Wilderness magazine come to mind) already strutting their stuff on Steve Job’s latest baby. But what does the iPad mean for Kiwi marketers? Isn’t it just another laptop?
Umm, no. Some food for thought:
- The iPad is bringing the internet alive for demographics that were never comfortable online. Japan’s Hikosaburo Yasuda plans to buy an iPad to keep up with junior members in his computer club. Yasuda is 95.
- Print advertising suddenly went “all-singing, all-dancing”. Wait till you see some of the iPad-enhanced magazine/newspaper ads already out there.
- iPad advertising can turn transactional at the click of a button. Are you ready to generate clicks and sales?
- Readership data by page, for every reader? Will your ads hold their attention as much as the editorial content or will publishers ask you to move to the back of the bus (or go away entirely)?
- The iPad switches the Internet into lean-back-and-consume mode. What are the implications?
- Anything, anytime, anywhere — and finally in an acceptable form factor. Watch that mobile media consumption explode.
- Your brand bling suddenly got vital — beauty is in the i of the holder.
- Our own personal media machine. What does that do to shared experiences and co-viewing?
- On the other hand, remote social co-viewing suddenly surges.Which means?
- How many iPads will be sold in NZ this year anyway? Enough to matter?
- And then there’s iAds, Apple’s own iPad offerings. What’s so special about them, according to the early adopter advertisers wh have already signed on?
All this and more on September 21.
Tuesday 5 October
The seven secrets of Online Video
Every minute of every day, more than 24 hours of video are being uploaded to YouTube. Da Y-Tube is already New Zealand’s second most popular search engine (after Google) — and it just keeps growing.
But that constant flood of content means exponential increases in clutter. How can YOUR video get seen? Should you even use online video? We examine the medium’s effectiveness and talk about tactics to get noticed.
Other topics featured in this webcast:
- It’s tempting to just put your TV ads online. But is that a cost-efficient move, okay or just plain dumb?
- YouTube recently increased its maximum video length from 10 minutes to 15 minutes — but should you take advantage or stay short and sweet?
- We’ll introduce you to YouTube Leanback, a major new initiative that serves a continuous stream of video content to YouTube users based on their saved preferences, observed likes — and the social-sourced favourites of their friends. what does that mean for your business?
- Online video can dramatically improve your ranking in the search engines. What do you need to do to make that happen?
- The number of U.S. online shoppers who watch online product videos before buying a product grew 40% in just twelve months. Are we ready for that in NZ?
- Online video can directly drive sales: online shoe retailer Zappos improved its conversion rates by between 6% and 30% by adding videos to its product listings. Worth doing? Sure. Worth knowing about? For sure, for sure.
In this session we’ll also talk about YouTube’s experiments with skippable ads — and let you know what tactics actually encourage users NOT to skip. Don’t miss it.
Tuesday 19 October
Protecting your digital identity before it’s too late
What do people find when they search for you, your brand or your company online?
A complete digital identity? Just fragments? Negative feedback, embarrassing photos or ill-informed comments? Or no trace at all?
Are you on Twitter? Facebook? LinkedIn? Do you blog? Or (from a digital perspective) are you simply invisible?
Prospective clients or would-be employers are Googling you before they even consider whether they want to talk further. If your online identity doesn’t measure up, it’s all over.
In this webcast we explore exactly where you need to go and what you need to do to build a comprehensive online identity. Even if you’re a longtime digital native, you probably haven’t considered the need for a consistent digital presence across the Internet.
In today’s global web environment, you also need to claim your digital identity in as many key properties as you can — before someone else does.
Tuesday 2 November
Why you’ll miss the boat if you don’t embrace Mobile Marketing in 2011
In late 2009, speaking at the Web 2.0 Summit, Morgan Stanley Internet analyst Mary Meeker gave her view of the world, the Web, and the technology industry. Her pick for hottest topic of 2010: Mobile Internet.
That dateline was a little bit too early for New Zealand. At the start of 2010 our smartphone penetration stood at around 20% (vs the US share approaching 50%). We’re still not quite at the US level, but the toys, the bells and the whistles are emerging — and Kiwi consumers are getting with the programme.
Are marketers? Are we encouraging consumers to walk into our stores and check in via FourSquare? Is putting price stickers over barcodes really the solution to the problem of consumers capturing the barcodes via cellphone and carrying out price comparisons? Does augmented reality belong in “Minority Report” rather than in our mobile marketing arsenal?
Tune in on November 2 and find out.
Tuesday 16 November
Viral: the Holy Grail of Online Marketing (and the secret map to help you track it down)
There’s always been something magical about the notion of viral marketing. Just create stuff and consumers will spread it for you? Wow. Do that for me too.
As marketers who venture into this space have become painfully aware, viral breakout hits are rare. Even those who’ve achieved success in the past have struggled to repeat the feat. But there are some paths you can follow that will bring you closer to that goal — and many, many more dead ends that lead to snake-infested failure.
Bring a virtual lunch on November 16 and let’s explore the territory together.
THE WEBCAST SERIES
So that’s the content. What’s the offer?
As we noted above, we’re restricting attendance on each webcast to no more than 20 at most (and ideally somewhere around 10). That’s so participants have plenty of opportunity to ask questions, have their say and interact.
Of course, because NUMBERS ARE VERY LIMITED, we recommend you RESERVE YOUR PLACE AS SOON AS POSSIBLE to ensure you don’t miss out.
Just email us at bookings@marketingrebooted.co.nz and tell us which webcast(s) you’d like to sign up for — individual webcast sessions are $97 +GST each. or you can sign up for all six for $497 +GST.
YOU CAN CLICK BELOW TO PAY BY CREDIT CARD (via PayPal) to secure your place. Just choose the appropriate link (you’ll still need to email us with your webcast selection details unless you choose to sign up for all six).
- Click here to book into all six webcasts (497+GST)
- Click here to book five out of six webcasts ($485 +GST)
- Click here to book four out of six webcasts ($388 +GST)
- Click here to book three out of six webcasts ($291 +GST)
- Click here to book two out of six webcasts ($194 +GST)
- Click here to book a single webcast ($97 +GST)
If you would like to make a booking for multiple participants; or would prefer to pay by bank deposit; or if you require a tax invoice in advance, please email us at bookings@marketingrebooted.co.nz and we’ll send you through the appropriate details.
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