Monthly Archives: August 2010

Coming Up: Our New Webcast Series

Posted on August 13, 2010 by Michael Carney

Send to KindleEvery time we turn around, it seems there’s a new and irresistible gadget or some different business paradigm, especially online. Those geeks in their garages just won’t chill out watching telly and stop inventing for a while. We … Continue reading →

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Why Marketers Shouldn’t Do Drugs

Posted on August 13, 2010 by Michael Carney

Send to KindleIt’s never much fun when parents receive a letter from the principal alerting them to the mischief that their young darling has been causing at school. It’s a whole lot worse when the letter is to pharmaceutical company … Continue reading →

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Consumer Protection Redux

Posted on August 13, 2010 by Michael Carney

Send to KindleIt’s not generally well-known, but transactions on Trade Me are sometimes protected by the Consumer Guarantees Act (CGA) — but mostly not. Regulators hate anomalies so the CGA has been going through a review process (of this and … Continue reading →

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Digital: Gone Legit Yet?

Posted on August 13, 2010 by Michael Carney

Send to KindleSome of us have been playing in the digital space for, well, rather a long time. For ye editor, it’s been more than twenty years. We recall some of our quaint efforts in the nineties to drum up … Continue reading →

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Convergence Gets Real

Posted on August 13, 2010 by Michael Carney

Send to KindleGot an iPad? Seen one — or at least heard the hype? Lots of folks out there think it’s a game changer, right? Even before we’ve even scratched the surface of what the iPad can do (and actually … Continue reading →

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Other Things We’re Doing

Posted on August 13, 2010 by Michael Carney

Send to KindleWe have a number of projects on the go, particularly in the Social Media sphere. If you’re interested in our imminent limited edition “100 Social Media Case Studies” book (now just 39 copies left), please click here. Our … Continue reading →

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Cargo Cult?

Posted on August 13, 2010 by Michael Carney

Send to KindleIs our government’s commitment to fibre to the home and high speed broadband little more than a ‘cargo cult’? That’s the question that’s being posed by the Motu Institute at University of Waikato and the Institute for the … Continue reading →

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