Every time we turn around, it seems there’s a new and irresistible gadget or some different business paradigm, especially online. Those geeks in their garages just won’t chill out watching telly and stop inventing for a while. We do our best to cover many of the key developments in this blog and ournewsletter, but not [...]
Entries from August 13th, 2010
Coming Up: Our New Webcast Series
August 13th, 2010 · No Comments · marketing, webcasts
Tags:digital identity protection·iPad·Mobile marketing·online video·Social Media·webcast
Why Marketers Shouldn’t Do Drugs
August 13th, 2010 · No Comments · Social Media
It’s never much fun when parents receive a letter from the principal alerting them to the mischief that their young darling has been causing at school. It’s a whole lot worse when the letter is to pharmaceutical company management, it’s from the American Food & Drug Administration (FDA) and the message is clear: cease and [...]
Consumer Protection Redux
August 13th, 2010 · No Comments · Law
It’s not generally well-known, but transactions on Trade Me are sometimes protected by the Consumer Guarantees Act (CGA) — but mostly not. Regulators hate anomalies so the CGA has been going through a review process (of this and other necessary updates to the act) which is likely to lead to a makeover. The CGA generally [...]
Digital: Gone Legit Yet?
August 13th, 2010 · No Comments · Brainy Breakfast
Some of us have been playing in the digital space for, well, rather a long time. For ye editor, it’s been more than twenty years. We recall some of our quaint efforts in the nineties to drum up enthusiasm for online promotion in the advertising and marketing industries — they all wanted to pick our [...]
Tags:Brainy Breakfast·digital·eMarketing Network·Marketing Association·organisational challenges
Convergence Gets Real
August 13th, 2010 · No Comments · Google TV
Got an iPad? Seen one — or at least heard the hype? Lots of folks out there think it’s a game changer, right? Even before we’ve even scratched the surface of what the iPad can do (and actually that’s not a very good metaphor, considering the iDamage that would result), we thought we’d better give [...]
Other Things We’re Doing
August 13th, 2010 · No Comments · eCourses
We have a number of projects on the go, particularly in the Social Media sphere. If you’re interested in our imminent limited edition “100 Social Media Case Studies” book (now just 39 copies left), please click here. Our next general Social Media Marketing ecourse starts on August 23 — early bird booking deadline this coming Monday, August [...]
Cargo Cult?
August 13th, 2010 · No Comments · 2010
Is our government’s commitment to fibre to the home and high speed broadband little more than a ‘cargo cult’? That’s the question that’s being posed by the Motu Institute at University of Waikato and the Institute for the Study of Competition and Regulation at Victoria University. As reported by Commsday: Building on a 2009 study [...]