Much of today’s marketing is aimed at the younger end of the population. Popular trading demographics include 20-39s, 20-44s 18-39s or 18-49s. If your target audience is really skewing older, you’ll daringly opt for those aged 25-54. Talk about covering all the bases. However, as Nielsen USA has just reminded us, older folk not only [...]
Entries from July 23rd, 2010
Catching the Black Swans
July 23rd, 2010 · No Comments · Trends, travel
The UK’s Office of National Statistics is reporting that 30% fewer British holidaymakers headed to New Zealand last year.That’s part of an overall drop in foreign travel by UK residents that saw 10.4 million fewer trips abroad in 2009. Our own Ministry of Tourism (observing that major economic reforms in the UK and Europe are [...]
Tags:Black Swan·Tourism·Trends
The Old Order Changeth
July 23rd, 2010 · No Comments · Television
Forgive us if we shed a tear for times gone by. Last month, for the first time since John Logie Baird had a bit of a brainwave, there were NO sales of analogue TV sets in the UK, according to the latest figures from Digital UK (the organisation responsible for helping viewers switch). We suppose we [...]