If you’ve been reading this blog for some time, you’ll no doubt be aware of our Social Media Marketing eCourse. This seven-week series on today’s hottest marketing topic started in early March and finishes up next week. It’s proven extremely popular, with more than forty marketers, PR practitioners and clients signed up for the first series.
We’ve also had a stream of enquiries asking if and when we’re going to be running the course again.
Your wish is our command.
The next release of our Social Media Marketing eCourse begins on Monday May 3 2010.
As before, we’re offering a special EARLY BIRD OFFER: the seven-part eCourse is available for $297 +GST. However for those who sign up and pay BEFORE 5pm ON MONDAY APRIL 28 — PAY JUST $197+GST.
You’ll find the full course details at http://marketingrebooted.co.nz but here’s a snapshot:
INTRODUCTION: WHY SOCIAL MEDIA SILENCE IS DEADLY
In which we put Social Media in context in the modern world and deal with marketers’ biggest fears about the medium.
LESSON ONE: THE BASICS
We introduce the concept of social networks; talk about the main players; give special recognition to Facebook and review its New Zealand numbers and offerings; and (if you’re not already there) invite you to sign yourself up to the primary social sites.
LESSON TWO: “I’M AFRAID OF INTRUDING IN SOCIAL MEDIA –ALL THOSE CONSUMERS WILL TRASH MY BRAND”
We review the importance of social media for brands; ask the eight key questions of vital importance to marketers wanting to join this social media party; and look at the benefits, the pitfalls and the barriers when it comes to social media marketing.
LESSON THREE: BUILDING THE PLAN
So far, we’ve examined the principles of social media. Now it’s time to put those into practice and start building your own social media programme. This topic will occupy us for most of the lesson, as we cover the six key elements of a strategy framework.
LESSON FOUR: MONITORING
In this lesson, we show you where and how to listen (and where to find the mostly-free tools to do so); what to listen for; aand who to listen to.
LESSON FIVE: CONSUMER ENGAGEMENT
Like most marketing, social media starts with a clear understanding of consumers: who they are (by whatever metrics available) and what they need and want.
LESSON SIX: CREATING KILLER CONTENT
In this lesson we cover the sort of content that is essential in social media, and how you can build it into relevant, informative, compelling content.
LESSON SEVEN: OVERCOMING THOSE QUESTIONS THAT KILL MARKETING CAREERS
In this lesson we look at the metrics that are nice to have but more importantly at the ones that matter. We also identify strategies you can follow to develop useful, meaningful measures that satisfy the C-suite.
CONCLUSION: WHERE DO WE GO FROM HERE?
Social Media (it seemed) arrived faster than a speeding bullet. What’s next for the medium, how do you tell, and what can you do to prepare?
WHO SHOULD TAKE THIS COURSE?
Any Marketing, Advertising, PR or Communications professionals (whether client-side or supplier-side) who, while they may have a fair knowledge of what social media options are out there, don’t know how to use them effectively (and have a perfectly reasonable fear of doing the wrong thing in a very public arena).
WHAT YOU SHOULD LEARN AS A RESULT OF THE COURSE:
- The principles of effective marketing in social media
- Which social networks are strongest in New Zealand, who uses them and how to sign up
- What social media can do for your (or your clients’) business
- How to build a social media programme (you’ll start constructing your own during the course)
- The best tools and techniques for monitoring social networks
- How to really understand and engage with the consumer
- How to create relevant, informative, killer content for your social media programme
- How to define and measure meaningful numbers to determine the success (or otherwise) of your social media activities
- Answering those questions that (if you’re not prepared) could kill your career
- How to watch for, and adapt to, the Next Big Thing in Social Media (whatever that is)
INVESTMENT
This seven-part eCourse is available for $297 +GST. However we’re offering a SPECIAL EARLY-BIRD RATE for those who sign up and pay BEFORE 5pm ON MONDAY APRIL 28 — PAY JUST $197+GST.
Bookings are confirmed on receipt of payment, which can be by cheque, bank deposit or credit card. We can raise an invoice in advance if you need it.
If you’d like to pay by credit card, here’s the link to sign up at the “Early Bird” rate (via secure provider PayPal): REGISTER NOW
FULL DETAILS AT
http://marketingrebooted.co.nz
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