They seem so long ago and far away now, those days when media proprietors were reporting steady growth (typically of revenues, not necessarily readers/listeners/viewers). Now we trumpet “a decline of only 9%” as heartening, at least within the context of the economic tsunami that was 2009. Anyway, that’s the word from Newspaper Publishers Association president [...]
Entries from March 17th, 2010
All Change in the Movie Business
March 17th, 2010 · No Comments · Cinema
SkyCity Cinemas changed its owners last month; now Hoyts has acquired the Berkeley Group (with its 21 screens across four cinema complexes in Botany Downs, Mission Bay, Takapuna and Hibiscus Coast). “The Berkeley Cinema Group is a perfect fit for Hoyts. It gives us a greater presence in New Zealand’s largest market and Berkeley’s design and operations [...]
Tags:Berkeley Cinemas·Hoyts
Every Eyeball Matters
March 17th, 2010 · No Comments · Magazines, Newspapers
While some newspapers globally are agonising over the killing fields of the internet and whether paywalls can solve the problem of fiscal death by click, others have joined magazines in a whole new approach to the digital dilemma: add online readers into your total circulation base and charge advertisers for all of them. America’s Audit Bureau [...]
Tags:circulation·iPad
Fear, Loathing and Behavioural Targeting
March 17th, 2010 · No Comments · Behavioral
Conspiracy theorists have a grandiose view of marketers, plotting to rule (or at least ruin) the world through complex conspiracies and intricate schemes fashioned in smoke-filled rooms by crazed monopolists. Perhaps they’re right. Perhaps we just don’t know about such plots because we’ve never been invited to join the de-lumminati. At any rate, the search [...]
The Slashing & Burning Stops. A Bit. For Now.
March 16th, 2010 · No Comments · retail
We never thought we’d see the day. Wal-Mart, the global giant that’s kinda the hero to many of our leading chain retailers, has cut too deep and is opting for a bit of TLC instead. Bloomberg takes up the story: Wal-Mart Stores Inc., the world’s biggest retailer, is bringing back some products it had removed [...]
Tags:optimisation·retail·SKU·Wal-Mart
A Visitor from Hawke’s Bay
March 10th, 2010 · 2 Comments · recession, research
We were delighted to discover that Hawke’s Bay now has its own business magazine. The Profit, a new quarterly magazine is being published by local company Attn! marketing pr, is being delivered free this week to all businesses throughout the region. Publisher Damon Harvey says the goal of the magazine is to tackle business issues [...]
Tags:business magazine·consumer research·Hawke' Bay·regional
TVNZ finally, finally breaks out of its shackles
March 9th, 2010 · No Comments · Television
There must have been some serious celebrations in the Executive Suite at TVNZ when the pubcaster got the go-ahead from its shareholders (New Zealand Incorporated, AKA The Government) to launch its first pay television channel, Heartland (launching on the Sky platform in June). To put the channel launch into its proper perspective, we need to [...]
What Course Next?
March 9th, 2010 · No Comments · marketing
Now that the Social Media Marketing eCourse is well underway, we’re making plans for our next course. We have our own views on which topic to tackle next, but we’d love your help in deciding. Yes, we’re looking to tap into the wisdom of the crowd! Please take a few seconds to vote for the [...]
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Sponsorship Under Threat
March 2nd, 2010 · No Comments · 2010, sponsorship
12 Billion US Dollars — that’s the estimated loss in value that Tiger Woods’ little dalliance with a tree trunk cost his sponsors, according to a study by two US professors from the University of California. “Our analysis makes clear that while having a celebrity of Tiger Woods’ stature as an endorser has undeniable upside, [...]