Another new channel joins Sky Television’s basic digital package on May 1 with the arrival of the Travel Channel. Targeted at a broad 25-54 age group, the Travel Channel “believes in the magic of journeys to change and enrich lives. Travel Channel’s programming delivers enlightening journeys, diverse excursions, human stories and unmatched travel information. Travel [...]
Entries from February 15th, 2010
The Travel Channel: Arriving on Sky May 1
February 15th, 2010 · No Comments · Television
Tags:Sky·Travel Channel
Beware of the Missing Asterisk
February 10th, 2010 · No Comments · 2010, Law, advertising
You may have spotted the press release issued yesterday by the Commerce Commission, warning retailers that “when offering free gifts or prizes, they should ensure that the fine print does not materially alter the terms of the offer. This is particularly the case when the information would be critical to a person’s decision to buy [...]
Tags:Borders·commerce commission·Fair Trading Act·misleading·warning
Facebook Hits 400 Million
February 8th, 2010 · 5 Comments · Social Media, social
On Friday, Facebook celebrated its sixth birthday. Founder and CEO Mark Zuckerberg also announced that the social network had just attracted its 400 millionth member. Guess it’s going to be around for a while then. In New Zealand, Facebook now has 1,220,920 members — and it’s friending its way into Kiwis’ lives fast. Both locally [...]
Tags:ecourse·Facebook·Marketing Rebooted·Social Media·social networks·training
New Stats Tool for Small Business
February 8th, 2010 · 1 Comment · research
This morning Statistics New Zealand released Business Toolbox, a suite of online tools that provides quick and easy access to information for businesses. Business Toolbox contains two online tools: Market Mapper, which can be used to find target markets and potential customers; and Industry Profiler, which provides details on industry performance over time, staff turnover, [...]
Tags:Small Business·statistics
Must See TV?
February 8th, 2010 · 1 Comment · 2010, Television
The new television season is upon us and (apparently) there’s never been a better time to camp out in front of the telly and prepare to be dazzled, stunned, blown away or simply have your life transformed. The reality may be a little more prosaic. But what’s especially new, different and paradigm-shifting about this new [...]
Marketing Week Newsletter Launches Monday
February 7th, 2010 · No Comments · marketing
Michael Carney’s MARKETING WEEK email newsletter launches THIS MONDAY, 8 February 2010. Sign up via the SUBSCRIBE form on the right to be added to the distribution list.
Tags:Newsletter
New Zealand Television and the Year That Was
February 6th, 2010 · 1 Comment · 2009, Television
It was the best of times, it was the worst of times. That well-trodden phrase pretty much sums up the year that was 2009, at least for New Zealand television broadcasters. Audience levels were up, up, up. Advertising revenue was — well, let’s not even go there. The NZ Television Broadcasters Council finally had some [...]