Monthly Archives: February 2010

Microtrends That Matter 2010

Posted on February 22, 2010 by Michael Carney

Send to KindleHere’s our round-up, in no particular order, of many of the microtrends that will impact on us as the year winds through. What are microtrends? According to Mark Penn and E. Kinney Zalesne, co-authors of the book “Microtrends: … Continue reading →

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Coming Unwired

Posted on February 22, 2010 by Michael Carney

Send to KindleIt’s been predicted for some years that voice calls would steadily move towards mobile, while fixed lines would become the stuff of data. Now at least the first part of those predictions is becoming reality. According to Joel … Continue reading →

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Tweet Me If You Can

Posted on February 22, 2010 by Michael Carney

Send to KindleAdvertising Age last week blew the whistle on JetBlue’s senior VP-marketing and commercial, Marty St. George, who tweeted (via his martysg Twitter account): “We’re pitching our advertising AOR [Agency Of Record]. Curious on digital savvy … first test … Continue reading →

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Social Media: Did You Really Mean To Do That?

Posted on February 22, 2010 by Michael Carney

Send to KindleIn the 2010 Digital Outlook from the Society of Digital Agencies,  Steve Slivka, Co-Founder, Creative Director, and Patrick Berry, Co-Founder, Director of Tools and Methods, Colossal Squid, gave us The Top Ten Reasons Your Company Is Not Ready … Continue reading →

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Lost: The Final Season

Posted on February 22, 2010 by Michael Carney

Send to Kindle It’s hard to believe we’re entering the sixth season of Lost. Have we really been through five years of metaphysical misdirection already? We asked our online research panel what they thought of the final season of Lost. … Continue reading →

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Can’t Get No Satisfaction (except with TSB)

Posted on February 22, 2010 by Michael Carney

Send to KindleThe latest Roy Morgan New Zealand Banking Customer Satisfaction Survey shows that TSB Bank increased its lead over all the major banks in the 12 months to November 2009 and has now been the market leader since early … Continue reading →

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Shock! Horror! Readership Results

Posted on February 15, 2010 by Michael Carney

Send to KindleSo the latest magazine and newspaper readership and circulation figures are out and most publications’ numbers are down. Quelle surprise! And with a recession on, too — go figure. Let’s put the bloodbath into some sort of context. … Continue reading →

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TiVo and Telecom’s Expectations

Posted on February 15, 2010 by Michael Carney

Send to KindleAs Chris Keall reported in NBR Online on Friday: At Telecom’s quarterly result briefing this morning, Telecom Retail chief executive Alan Gourdie told NBR that sales of TiVo boxes so far have been “modest”. “We set some quite … Continue reading →

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Will the iPad Reinvent Television?

Posted on February 15, 2010 by Michael Carney

Send to KindleFrom the Wall Street Journal: Apple Inc. is [reportedly] in discussions with television networks to lower the price of downloaded TV shows when the company begins selling its new iPad tablet computer. Apple has already been testing a … Continue reading →

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MARKETING REBOOTED: THE eCOURSES

Posted on February 15, 2010 by Michael Carney

Send to KindleWe mentioned MARKETING REBOOTED in passing last week. Now it’s time to go into a little more detail. MARKETING REBOOTED, as the name might suggest, is all about the challenges facing marketers as we head into the second … Continue reading →

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