Here’s our round-up, in no particular order, of many of the microtrends that will impact on us as the year winds through. What are microtrends? According to Mark Penn and E. Kinney Zalesne, co-authors of the book “Microtrends: The Small Forces Behind Tomorrow’s Big Changes“, they’re the smaller trends that go unnoticed or even ignored. [...]
Entries from February 22nd, 2010
Coming Unwired
February 22nd, 2010 · No Comments · mobile
It’s been predicted for some years that voice calls would steadily move towards mobile, while fixed lines would become the stuff of data. Now at least the first part of those predictions is becoming reality. According to Joel Rubinson of the US Advertising Research Foundation: The most recent CDC NHIS survey found that 23% of [...]
Tags:cellular·mobile·no landline
Tweet Me If You Can
February 22nd, 2010 · No Comments · 2010, Social Media
Advertising Age last week blew the whistle on JetBlue’s senior VP-marketing and commercial, Marty St. George, who tweeted (via his martysg Twitter account): “We’re pitching our advertising AOR [Agency Of Record]. Curious on digital savvy … first test is how many of the agencies will find me on Twitter. #sneaky” The most interesting part of [...]
Tags:fail·JetBlue·pitch·Social Media·Twitter
Social Media: Did You Really Mean To Do That?
February 22nd, 2010 · No Comments · marketing
In the 2010 Digital Outlook from the Society of Digital Agencies, Steve Slivka, Co-Founder, Creative Director, and Patrick Berry, Co-Founder, Director of Tools and Methods, Colossal Squid, gave us The Top Ten Reasons Your Company Is Not Ready for Social Media. They’re too good not to repeat here. 10. You want to know everything about [...]
Tags:Social Media
Lost: The Final Season
February 22nd, 2010 · No Comments · Television
It’s hard to believe we’re entering the sixth season of Lost. Have we really been through five years of metaphysical misdirection already? We asked our online research panel what they thought of the final season of Lost. Here’s the skinny: 8.3% So Hot 3.9% Can’t Wait 3.1% Always on my List 6.9% Just OK 21.7% [...]
Tags:final season·Lost·NZ
Can’t Get No Satisfaction (except with TSB)
February 22nd, 2010 · No Comments · marketing
The latest Roy Morgan New Zealand Banking Customer Satisfaction Survey shows that TSB Bank increased its lead over all the major banks in the 12 months to November 2009 and has now been the market leader since early 2003. In the 6 months to November 2009, TSB Bank increased its level of Customer Satisfaction by [...]
Shock! Horror! Readership Results
February 15th, 2010 · No Comments · 2009, Newspapers
So the latest magazine and newspaper readership and circulation figures are out and most publications’ numbers are down. Quelle surprise! And with a recession on, too — go figure. Let’s put the bloodbath into some sort of context. Based on ABC circulation figures, here’s how our biggest-circulating newspapers fared (Audited Net Circulation to 31 December [...]
TiVo and Telecom’s Expectations
February 15th, 2010 · No Comments · Television, TiVo
As Chris Keall reported in NBR Online on Friday: At Telecom’s quarterly result briefing this morning, Telecom Retail chief executive Alan Gourdie told NBR that sales of TiVo boxes so far have been “modest”. “We set some quite high targets for Christmas that we didn’t achieve,” said Mr Gourdie. The surprise in that report is [...]
Will the iPad Reinvent Television?
February 15th, 2010 · No Comments · Television
From the Wall Street Journal: Apple Inc. is [reportedly] in discussions with television networks to lower the price of downloaded TV shows when the company begins selling its new iPad tablet computer. Apple has already been testing a price of 99 cents—half the price of standard-definition TV episodes—for certain shows on its iTunes service and [...]
Tags:iPad·reinvention·Television
MARKETING REBOOTED: THE eCOURSES
February 15th, 2010 · No Comments · eCourses
We mentioned MARKETING REBOOTED in passing last week. Now it’s time to go into a little more detail. MARKETING REBOOTED, as the name might suggest, is all about the challenges facing marketers as we head into the second decade of the new millennium. Under that name, we’ll be bringing you a series of eCourses for [...]