What lies ahead for NZ television networks in 2010?
More of the same, with occasional disruptions and a few hints of trouble yet to come.
The disruptions? Unprecedented four-channel coverage of the Winter Olympics in February; the FIFA World Cup in June; and the Commonwealth Games in October – all likely to dislodge viewing habits.
Outside those times, it’s business as usual for the free-to-air networks. ONE, TV2 and TV3 are all expected to field schedules largely similar to their 2007-08-09 seasons, with many returning favourites. But we won’t be seeing TVNZ local productions Dancing With The Stars or Wheel of Fortune in 2010 – too expensive in the expected economic climate – and rumours persist of potential cuts to the TV3 schedule when the new Australian boss Ian Audsley (AKA “hatchet man”, according to media reports) takes over early in 2010.
And, of course, 2010 ushers in the last season of Lost. Whatever will we do without its metaphysical musings and maddening meanderings?
According to a new Knowledge Networks report, 56% of U.S. television viewers usually turn on their TVs without the intent to watch a specific programme. In other words, for most U.S. viewers, Appointment Viewing is so last decade.
We don’t expect Kiwi audiences to change their ways too soon (there’s always Coro Street firmly on the schedule), but it’s an amber indicator of times to come …
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