The Tiger Woods saga once again demonstrates the risks associated with celebrity endorsement. In the wake of the scandal, the champion golfer’s ranking among celebrity endorsers has plunged from 6th to 24th, according to the Davie Brown Index, which is used to gauge the ability of personalities to influence shoppers. It’s predicted that Tiger’s fall from [...]
Entries from December 21st, 2009
TV Challenges for 2010
December 21st, 2009 · No Comments · Television
What lies ahead for NZ television networks in 2010? More of the same, with occasional disruptions and a few hints of trouble yet to come. The disruptions? Unprecedented four-channel coverage of the Winter Olympics in February; the FIFA World Cup in June; and the Commonwealth Games in October – all likely to dislodge viewing habits. [...]
Tags:2010·Television
Christmas Turnover Puzzle
December 21st, 2009 · No Comments · Christmas, retail
What are we to make of the conflicting reports about Christmas trading? The NZ Herald this morning tells us “shoppers say they are spending less. Retailers report quieter-than-usual stores.” According to the Herald, the Just Jeans store manager at St Lukes, Claire Ushaw, said the lack of shoppers was bordering on the ridiculous. “We are [...]
Hot from the Telecom Santa Line
December 21st, 2009 · No Comments · Christmas
This year’s Christmas wishlist from Kiwi Kids: Boys’ Top 5: 1. Gaming console/game 2. Cell phone 3. Bike/sports equipment 4. Computer 5. Trampoline Girls’ Top 5: 1. Cell phone 2. Gaming console/game 3. Doll 4. Twilight Saga material 5. Trampoline
More Sky Mobile Channels via Vodafone
December 21st, 2009 · No Comments · Mobile marketing
On Friday Vodafone and SKY announced that Disney Channel, Playhouse Disney, Trackside, World Wrestling Entertainment and Nickelodeon have been added to the SKY Mobile TV channel line-up, joining Cartoon Network, Adult Swim, Comedy Central, E!, MTV, Discovery Channel, SKY News, SKY Sport News and pay-per-view channel Playboy. The price remains at $2.50 a week for [...]
A Matter of Privacy
December 17th, 2009 · 1 Comment · privacy
You may recall a quaint concept called privacy. Back in the day, the notion was that an individual or group had the right to keep information about themselves private, to be revealed only if and when said individual or group chose to do so (and then on a selective basis, to persons or organisations of [...]
They Like Us, They Really Like Us (or not)
December 15th, 2009 · 1 Comment · advertising, research
Nielsen’s Media division and ANZA have launched a new Attitudes to Advertising segmentation which follows on from an initial 2008 study. According to the research, Kiwi consumers fall into one of nine segments: Ad Haters (241,000) are generally negative towards advertising and are light or moderate users of most media. They tend to feel advertising [...]
Tags:advertising·ANZA·Nielsen·trust
A Lack of Trust
December 15th, 2009 · 3 Comments · research
Perceptive Research recently revealed the results of its latest Attitude New Zealand survey, conducted November 2009; and they don’t always make for comforting reading. For example, we find that more than a third of New Zealanders (37%) couldn’t name a business they trust. Even for those who did find some organisation to trust, the numbers [...]
Tags:NZ businesses·trust
Readership Wrangle Across The Ditch
December 15th, 2009 · No Comments · Newspapers, australia, research
Little bit of a stoush over in Oz, with News Limited chairman and chief executive John Hartigan accusing Roy Morgan Research of setting out to destroy an attempt by newspaper publishers to find an alternative readership measurement system. In an interview quoted in The Australian (a News Limited publication) Mr Hartigan blasted the Roy Morgan [...]
Real Groove Channels 1AM
December 15th, 2009 · No Comments · Magazines
If you’re of a certain age – or, more importantly, of a certain style – you’ll be aware of 1AM. the alternative fashion magazine created by Pavement co-founder Glenn Hunt. 1AM began its life as a print publication but its last four issues have been online only. Now the ninth issue of 1AM will return [...]