Hybrid TV Australia (operators of TiVo for Oz and NZ) late last week announced (per B&T) a new ad-supported Video On Demand service due to launch in Australia in Q2 2010. It’s not particularly revolutionary in concept — the viewer can pay a fee, or instead can choose to have advertisers pay for their viewing (which Hybrid research suggests will be the preferred option 7000 to 1).
TiVo owners will have a choice when it comes to watching an archived episode of a TV series – pay a fee to watch the episode or click the button which will read “Let (an advertiser) pay”. Viewers can then watch for free, but are unable to fast forward the ads, which might typically include a top and tail ad plus an intermission. Advertisers will receive exclusive rights to the TV series they choose to advertise around.
No word yet on when the service will be on offer in NZ, but we expect it sooner rather than later.
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