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Monthly Archives: November 2009
Top 5 Radio AdSpend Categories September 2009
Send to KindleMonth on month comparison of reported radio advertising expenditure August/September 2009 (August positions noted in brackets). Leisure, Entertainment (no change from previous month) Retail (up from 3) Government Departments, Services & Community (down from 2) Investment, Finance, Banking … Continue reading
Oops
Send to KindleThe Dominion Post is today reporting that Kiwis may be able to access Television New Zealand’s Ondemand online TV service through the PlayStation 3 from early next year. TVNZ has confirmed that the broadcaster would make an announcement … Continue reading
Over The Moon
Send to KindleWe would be derelict in our duty if we failed to mention the record-breaking opening of the latest installment of The Twilight Saga, NEW MOON, which grossed over $2,640,000 in its opening weekend making it the biggest opening … Continue reading
TiVo: Let The Advertiser Pay For You
Send to KindleHybrid TV Australia (operators of TiVo for Oz and NZ) late last week announced (per B&T) a new ad-supported Video On Demand service due to launch in Australia in Q2 2010. It’s not particularly revolutionary in concept — … Continue reading
Posted in Television, TiVo
Tagged advertisers, australia, Media Monitor, TiVo, video on demand
1 Comment
Sky Tests Online Streaming
Send to KindleThat internet thingy keeps popping up. Sky will again be dipping its toes in the virtual ocean (after conspicuously switching off its Sky Online internet replay service on August 1st). This time, however, Sky will be offering something … Continue reading
Posted in 2010, Sky, Television
Tagged kiwis, live stream, Media Monitor, pakistan test, Sky, streaming sports, test match, winter olympics
1 Comment
It's Not Easy Being Green
Send to KindleWe’ve been reporting for some time that consumers have reduced their spending on “green” products because of the tough economic times. They’ve opted to save their families before they save the planet. Now new U.S. research has emerged … Continue reading
Posted in marketing
Tagged Consumer Counsel, consumer trends, consumers, cynicism, environmental claims, Factoids, innovations, pragmatism
1 Comment
Newspapers Debate: "What do we do about Google?"
Send to KindleThe World Association of Newspapers (WAN) asks the question — and offers a potentially fiery debate — at its upcoming World Newspaper Congress in Hyderabad India (December 1-3). Should we, asks WAN: Applaud our gains in web site … Continue reading
Mobile Internet: The Next Big Thing
Send to KindleEvery year at the Web 2.0 Summit, Morgan Stanley Internet analyst Mary Meeker gives her view of the world, the Web, and the technology industry by quickly going through about 50 slides that illustrate the major trends she … Continue reading
Posted in mobile
Tagged Google, internet trends, iPhone, mary meeker, mobile devices, mobile internet, mobile version, morgan stanley, research in motion
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TVNZ Optimistically Raises 2010 Rates
Send to KindleTVNZ unveiled its Q1 2010 ratecard today, with increases across almost all zones. Economic downturn notwithstanding, the pubcaster thinks it can squeeze a few more dollars out of February and March 2010 because of (a) total viewership figures … Continue reading
TVNZ New Season 2010
Send to KindleYesterday saw the launch of TVNZ’s 2010 New Season. We’ll skip past the hype, of which there was plenty, and the hoopla (ditto), and get down to the business of talking programming. TELEVISION ONE Here’s the representative schedule … Continue reading
