We mentioned the Tourism Queensland promotion in our earlier article. The campaign continues to make news, although not always for the right reasons. On the positive side, the lucky applicant, Ben Southall was on Oprah last week. On the not-so-bright side, Australia’s Brisbane Times reports on the aftermath: The Best Job in the World marketing [...]
Entries from October 25th, 2009
Dear Mr Murdoch – Talk To Mr Jobs
October 25th, 2009 · No Comments · Magazines, Newspapers
That little problem that Rupert Murdoch has — the one about the Internet tearing his business plan to shreds? Perhaps he should have a chat to Steve Jobs about selling newspapers through iTunes. Clearly Si Newhouse (publisher of Condé Nast magazines) has been having a word or two with the reality-distortion-meister. Lo and behold, hot [...]
Tags:condé nast magazines·gq·iPhone·iPod Touch·itunes·mags·modern bride·rupert murdoch·si newhouse·steve jobs·wall street journal
$200,000 Budget for your winning marketing idea
October 24th, 2009 · 1 Comment · Marketing Ideas, Tourism
The City of Aspen and the Aspen Chamber Resort Association want YOUR marketing ideas for stimulating Aspen’s economy through special events and “outside of the box” approaches. And they’ve put aside $200,000 to make the winning idea happen. “A lot of people have some good ideas out there about how to attract visitors to Aspen, [...]
Tags:Aspen·aspen chamber resort association·Bahamas·cash prize·dream contest·empty storefronts·Marketing Ideas·Mobile marketing·Queensland·request for proposals·tourist office
Innocent Until Tweeted Guilty
October 23rd, 2009 · No Comments · Internet, Law
The NZ Crown Law Office is conducting a review of internet publication, in an attempt to evaluate whether the Web 2.0 curse (anybody can and does comment on anything) means that traditional legal conventions such as suppression orders, presumption of innocence and the like can no longer be enforced. You may recall the outcry in [...]
Tags:burden of proof·crown law office·Facebook·internet publication·judge david harvey·presumption of innocence·rule of law·social networking websites·Twitter
ECommerce Under Threat? Google, Music and the Buy Button — A Dangerous Combination
October 23rd, 2009 · No Comments · Google, ecommerce, search
Reuters is reporting that “Google Inc is partnering with major music labels to launch a new feature to make it easier to discover, sample and buy songs on the search engine”. The notion, according to the usual suspects “people familiar with the plan”, is that under this new scheme music will be streamed directly onto [...]
Tags:amazon·frankfurt book fair·google inc·google pages·itunes·music labels·music resellers·online bookstore·reuters reports·the buy button
Cookie Johnson Jeans and the Power of Oprah
October 23rd, 2009 · 1 Comment · Marketing Ideas, endorsement
We’ve just come from Google Trends, in awe of the might of Oprah. Check out this graph. Cookie Johnson Jeans came from nowhere to hit the Number 1 Trending search term thanks to Ms Winfrey (CJ Jeans is currently in the #2 slot). Why? Because on her show today, Oprah said Cookie Johnson Jeans are [...]
Tags:angelina jolie·celebrity·CJ Jeans·Cookie Johnson Jeans·forbes magazine·google trends·ms winfrey·Oprah
Marketing Manifesto October 2009
October 22nd, 2009 · No Comments · Uncategorized
In the latest issue of our Marketing Manifesto enewsletter, out now: Economic Recovery: Are We There Yet? We look at current NZ economic conditions and review the marketing prospects for 2010 Television 2010: First Look What’s coming up on TV over the next 12 months (including details of new season shows on TV3 and C4) [...]
Tags:12 months·2010·economic recovery·marketing research·new paradigm·prospects
Phoenix Film Awards – Deadline Extended
October 22nd, 2009 · No Comments · advertising
The Phoenix Awards recognise creativity and professional skills in the production of commercial films, video and digital images for advertising and promotional purposes. There are other awards that honour popular movies, film actors, TV programmes and even TV presenters but the Phoenix Awards pay homage to the work of individuals – the skilled professionals who [...]
Tags:advertising and promotion·commercial films·film awards·film production companies·phoenix awards·promotion film
Marketing Ideas We're Glad Weren't Ours #1: Charmin "Enjoy The Go"
October 22nd, 2009 · No Comments · Just Don't
Oh dear. They’re serious. From the Press Release issued on behalf of Jacques Hagopian, Brand Manager for Charmin Toilet Paper: America’s favorite toilet paper launches $10,000 national job search to find 5 people who really “enjoy the go”. Charmin is looking for five outgoing and enthusiastic people to work this holiday season in New York [...]
Tags:charmin restrooms·Danger Will Robinson Danger·going to the bathroom·Marketing Ideas·national job search·toilet paper