Yay! We just received our invitation to Google Wave and have (of course) activated it. HOT OFFER! We now have 20 [UPDATED: NOW 16 9 DOWN TO OUR LAST 3! ALL GONE, SORRY] Google Wave nominations to share, so we’ll invite (FREE) that number of new subscribers to our Marketing Rag newsletter. If you want [...]
Entries from October 31st, 2009
Google Wave invitation FREE with subscription — plus iPhone app news
October 31st, 2009 · No Comments · Google, mobile
Tags:early adopter·free invitation·Google Wave·hottest technologies·iPhone·waver
Economic Recovery: Are We There Yet?
October 31st, 2009 · No Comments · 2010, economy, recession
“Media owners have provided a great deal of additional value during the past six to nine months but we’re now entering a more ‘normalised’ environment. So trading will have to return to contracted levels.” TVNZ Head of Sales Dave Walker, quoted in Planit (14 October 2009) MediaWorks CEO Brent Impey was similarly bullish at the [...]
Tags:2010·AdSpend·Christmas·media·MediaWorks·New Zealand·recession·recovery·slow growth·Television·TV3·TVNZ
Sponsorships: How To Decide If They're Worth Your Investment
October 30th, 2009 · No Comments · Best Practice, sponsorship
A quick quiz. Think of your own favorite sport — the one you try to watch most often. How many sponsors of that sport can you name? Now, for each sponsor you can remember, ask yourself these questions: Apart from the fact that they sponsor this sport, what else do you know about them? Has the [...]
Tags:arts·brand values·cause marketing·checklist·insights·investment·marketing plan·ROI·Sales Promotion·sponsorship·sponsorship evaluation·sports·tools·what sponsors want
#Thisisit: Michael Jackson the brand, only for a limited time
October 28th, 2009 · No Comments · Marketing Ideas
We hardly need to tell you that “This Is It” The Michael Jackson Movie launched last night with simultaneous premieres in 16 cities across the globe, but only for a two-week season. Sony Pictures reportedly paid $60 million for the rights, and they’ve played every Ace in the Movie Marketing deck to ensure that they [...]
Tags:kenny ortega·King of Pop·Michael Jackson·sony pictures·This Is It·thisisit
"The Five Questions That Kill Marketing Careers" – Pat LaPointe
October 27th, 2009 · 1 Comment · Accountability, marketing
Pat LaPointe, Managing Partner at MarketingNPV, provides chilling insights into how to deep-six your career in the latest Online Metrics Insider. According to Pat, these are the five key questions that have been known to pop up in discussion with CEOs/CFOs, often short-circuiting otherwise brilliant marketing careers. What are the specific goals for our marketing [...]
Tags:initiatives·insights·marketer·marketing careers·pat lapointe
Deloitte Shock Horror Statistics: $35 Million In Radio Airtime Wasted
October 27th, 2009 · No Comments · Accountability, Television, radio, research
Deloitte was quoted last week by South Africa’s BizCommunity.com as reporting that “an average of 9% of all radio ads booked [on South African radio] are not broadcast as scheduled. Based on an estimated spend of R3 billion on radio advertising in 2008, this error equates to R270 million [USD $35.6 million] erosion of ad [...]
Tags:advertising campaigns·broadcast medium·compensation claim·operational inefficiencies·radio ads·radio advertising·radio airtime·South Africa·tv campaign
Vevo – what it really means for the music industry
October 26th, 2009 · No Comments · Marketing Ideas, Music, video
Like music videos? Quite a few people do. Music videos and music-related content are easily YouTube’s most-popular single genre. TubeMogul did the numbers and concluded that the top five music labels alone control 64.52% of all of the views of YouTube’s top 50, and are the top five publishers of all time. Source:TubeMogul Now a [...]
Tags:content owners·high quality music videos·music content·music market·sony music entertainment·universal music group·vevo·video technology·YouTube