Located in downtown York in old England, the Jorvik Centre provides an entertainment, education, sight and smell sensual experience at the site of a Viking village discovered during the construction of the Copper Gate Mall. Heritage Resources The Jorvik Viking Centre is an archaeological site of a Viking village of 975AD. Artifacts were removed from [...]
Entries from September 30th, 2009
Experiential Vikings: Marketing Idea Worth Stealing #44
September 30th, 2009 · No Comments · 101 Marketing Ideas, Experiential
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Sport of Kings Gets Second TV Channel
September 29th, 2009 · No Comments · 2009, Betting, New Zealand, Racing, Television, advertising
The New Zealand Racing Board will launch a new TV channel in time for the summer racing season, with the working title “TAB TV”. The new channel will be shown in all TAB outlets and will also be broadcast on Sky Digital, from December. TAB TV will be in addition to the existing Trackside channel [...]
Tags:customer research·new zealand racing·sky digital·tab outlets·tv channel
Google and the power of Content
September 28th, 2009 · No Comments · advertising
You know about Google’s power in Search advertising, but how about in content — all those hundreds of thousands of independent websites that add Google ads to their pages in the hopes of earning a penny or two from their musings? Turns out that the Google Content Network is actually “the world’s #1 ad network”, [...]
Tags:Google
Mobile Music Awards
September 28th, 2009 · No Comments · 2009, Music, New Zealand, mobile
The fifth annual Telecom Mobile Music Awards (based on the number of Full Track Downloads, Tru-Tone Ringtones and Caller Tune sales over the previous 12 months) were announced last week: • Tiki Taane took home the award for Highest Selling Ringtone and Caller Tune (NZ) with his track Always On My Mind. Tiki also scored [...]
Tags:digital music sales·mobile music·mobile services·music awards·New Zealand·telecom mobile
TiVo shacks up with Telecom
September 21st, 2009 · No Comments · 2009, PVR, Telecom, Television, TiVo
Telecom and Hybrid Television Services, the exclusive licensee of TiVo products in Australia and New Zealand, last week announced a partnership that will see TiVo delivering unmetered entertainment to NZ living rooms from November. The deal means that consumers wanting TiVo have to sign up to Telecom for their broadband services. Customers who choose the [...]
Tags:broadband customers·commerce commission·consumers·hybrid television·marketers·partnership·Telecom·TiVo
New iPods: FM Inside
September 14th, 2009 · No Comments · 2009, Music, mobile, radio
Digital Radio has been trialled in this country but never been released commercially – no-one has been able to muster a sound business case for disrupting the existing radio environment for relatively minor gains to the services already on offer. Digital Radio does offer some cool stuff – comprehensive details on the artist and tracks [...]
On Recessions and Cheap Dates
September 7th, 2009 · No Comments · 2009, New Zealand, recession
New Zealanders believe the recession is nowhere near as bad as predicted and question the reporting of such stories in the media, according to a new survey released late last week by Research International. But many are nervous about the role the recession could yet play. A third of the workforce are not convinced their [...]
Tags:attitudes·economic times·entertaining at home·gen x·kiwis·recession