The Warehouse’s ecommerce site finally went live on Friday. According to The Warehouse’s CEO, Ian Morrice Kiwis “can start enjoying great bargains from The Warehouse on-line, as well as in-store.” The company “believes the time is right for this new channel offering.” Trade Me, Air New Zealand, Dick Smiths, 1-Day and many other successful Kiwi [...]
Entries from June 29th, 2009
The Warehouse finally starts selling online
June 29th, 2009 · No Comments · 2009, New Zealand, Online, ecommerce, retail
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Metro Makeover
June 22nd, 2009 · No Comments · Uncategorized
Auckland’s Metro magazine is changing size, adding a few pages and introducing two familiar faces to its content lineup. From the September issue, the magazine will be published in a perfect-bound true A4 format which publishers ACP Magazines are describing as “reader-friendly”. We hadn’t realised that the current format had driven readers into a kicking [...]
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Quick Stats On Customer Reviews
June 22nd, 2009 · No Comments · Consumer Reviews, consumers
76% of US shoppers place more trust in brands that offer customer ratings and reviews (Bazaarvoice 2007). Forrester Research says (2008) 71 percent of online shoppers seek out product reviews written by other customers before they buy. Google’s retail industry director John McAteer says (2009) that the volume of reviews is crucial for increasing conversions, with 20 [...]
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CEO does SEO
June 21st, 2009 · No Comments · search, seo
You don’t have to look very hard these days to find advice on search marketing strategies. Everyone has an opinion, it seems, delivered via methods as diverse as “free ebook when you subscribe” to $1997 weekend workshops crammed with speakers and theorists. The best advice, of course, comes from those who’ve actually implemented search strategies — [...]
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TV2 Illiteration
June 15th, 2009 · No Comments · 2009, Branding, Television, Texting
TV2’s latest brainwave, using “texty” abbreviations such as TON, NXT, LTR and TMW (= tonight, next, later, tomorrow) in onscreen captions, has led to a backlash (including a 6000-member ‘I hate TV2′s new abbreviations’ Facebook group). TV2 has now done a u-turn and will bring back the lost vowels. As Stuff Blogger Moata Tamaira noted [...]
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The Prime Miracle
June 11th, 2009 · No Comments · New Zealand, Television
We don’t normally comment on the views of our journalistic colleagues in the newspaper business, but we felt moved to make an exception today over Chris Barton’s NZ Herald column “Government intervention needed to prevent Sky’s delaying tactics“. The issue that Mr Barton raises has to do with the (non-)appearance of Prime on the Freeview [...]
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'Assembled In New Zealand" Not Good Enough
June 8th, 2009 · No Comments · 2009, Fair Trading Act, New Zealand, advertising
Another New Zealand office furniture company has been fined for breaching the Fair Trading Act for claiming in advertising brochures that two models of office chairs were made in NZ. Auckland based Eden Office Seating pleaded guilty to three charges. Back in November 2008 identical penalties were also imposed on two other office chair manufacturers [...]
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