It was the talk of the town: in late February, ToysRUs bought Toys.com at auction for $5.1 million. Most bidders dropped out of the auction at $3 million, leaving ToysRUs and domain holding company National A-1 to battle it out for hours until one emerged victorious. In the words of the Washington Post, “ToysRUs really didn’t [...]
Entries from March 27th, 2009
The Future of Journalism
March 24th, 2009 · No Comments · Newspapers, journalism
The Seattle Post-Intelligencer rolled off the presses one final time last Tuesday, leaving behind more than 117,600 weekday readers. The Seattle paper joins Denver’s Rocky Mountain News, which published its final edition at the end of February. The PI is the latest — and largest — newspaper to fail amid a recession that has been especially brutal for the industry. [...]
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Google adds Behavioral Targeting
March 22nd, 2009 · No Comments · Behavioral, Google, advertising
According to AdAge.com, Google is turning to Behavioral Targeting to beef up its display advertising business. Here’s the scoop: [On March 11 Google] announced it will launch a beta test of “interest-based targeting,” which lets advertisers target web users based on where they’ve been surfing across the internet. If a user is reading sports articles [...]
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Flat is the new Up
March 3rd, 2009 · 5 Comments · 2008, Advertising Industry Turnover, New Zealand, advertising, expenditure
The numbers are just out for actual advertising expenditure for that best-forgotten year 2008 — and, to everyone’s surprise (and, let’s admit it, relief), ad industry turnover is just a smidgen down on 2007. Okay, in this case that “smidgen” turns out to be an $18 million deficit, which would be creating quite a problem [...]
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