Monthly Archives: March 2009

The Unfortunate Tale of Toys.com

Posted on March 27, 2009 by Michael Carney

Send to KindleIt was the talk of the town: in late February, ToysRUs bought Toys.com at auction for $5.1 million. Most bidders dropped out of the auction at $3 million, leaving ToysRUs and domain holding company National A-1 to battle it … Continue reading →

Posted in Google, search | Leave a comment

The Future of Journalism

Posted on March 24, 2009 by Michael Carney

Send to KindleThe Seattle Post-Intelligencer rolled off the presses one final time last Tuesday, leaving behind more than 117,600 weekday readers. The Seattle paper joins Denver’s Rocky Mountain News, which published its final edition at the end of February. The PI is the latest — … Continue reading →

Posted in journalism, Newspapers | Leave a comment

Google adds Behavioral Targeting

Posted on March 22, 2009 by Michael Carney

Send to KindleAccording to AdAge.com, Google is turning to Behavioral Targeting to beef up its display advertising business. Here’s the scoop: [On March 11 Google] announced it will launch a beta test of “interest-based targeting,” which lets advertisers target web … Continue reading →

Posted in advertising, Behavioral, Google | Leave a comment

Flat is the new Up

Posted on March 3, 2009 by Michael Carney

Send to KindleThe numbers are just out for actual advertising expenditure for that best-forgotten year 2008 — and, to everyone’s surprise (and, let’s admit it, relief), ad industry turnover is just a smidgen down on 2007. Okay, in this case … Continue reading →

Posted in 2008, advertising, Advertising Industry Turnover, expenditure, New Zealand | 5 Comments