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Monthly Archives: March 2009
The Unfortunate Tale of Toys.com
Send to KindleIt was the talk of the town: in late February, ToysRUs bought Toys.com at auction for $5.1 million. Most bidders dropped out of the auction at $3 million, leaving ToysRUs and domain holding company National A-1 to battle it … Continue reading
Posted in Google, search
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The Future of Journalism
Send to KindleThe Seattle Post-Intelligencer rolled off the presses one final time last Tuesday, leaving behind more than 117,600 weekday readers. The Seattle paper joins Denver’s Rocky Mountain News, which published its final edition at the end of February. The PI is the latest — … Continue reading
Posted in journalism, Newspapers
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Google adds Behavioral Targeting
Send to KindleAccording to AdAge.com, Google is turning to Behavioral Targeting to beef up its display advertising business. Here’s the scoop: [On March 11 Google] announced it will launch a beta test of “interest-based targeting,” which lets advertisers target web … Continue reading
Posted in advertising, Behavioral, Google
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Flat is the new Up
Send to KindleThe numbers are just out for actual advertising expenditure for that best-forgotten year 2008 — and, to everyone’s surprise (and, let’s admit it, relief), ad industry turnover is just a smidgen down on 2007. Okay, in this case … Continue reading
Posted in 2008, advertising, Advertising Industry Turnover, expenditure, New Zealand
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