In 1980, the UK’s esteemed Institute of Practitioners in Advertising (IPA) launched the IPA Effectiveness Awards, whose purpose was to achieve: A better understanding of the crucial role advertising plays in marketing; Closer analysis of advertising effectiveness and improved methods of evaluation; A clear demonstration that advertising can be proven to work, against measurable criteria. [...]
Entries from February 7th, 2009
Marketing In The Era of Accountability
February 7th, 2009 · No Comments · Accountability, Effectiveness, marketing
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