MarketingWeek.co.nz

News, Trends, Insights and Opinions for Kiwi Marketers

MarketingWeek.co.nz header image 4

Entries from January 12th, 2009

A lifeline for Analog TV?

January 12th, 2009 · No Comments · Broadcasting Policy, Digital Switchover, Television, recession

February 17 2009 — yes, just over a month from now — is supposed to spell the end of analog television in the land of hope and glory, as the US switches over to Digital. Cue drum solo followed by soaring trumpets. Ahem. Not so fast. In the current financial climate, regulators are having second [...]

[Read more →]

Tags:

Welcome to 2009 and all that

January 12th, 2009 · No Comments · recession

Twelve days into the New Year and we’re back at the coalface, refreshed and ready to rock. So what can we expect this year? Will it be a gloom-and-doom-athon as predicted by far too many pundits, or can the “have a prosperous New Year” blessings turn into reality? Time to put a stake in the [...]

[Read more →]

Tags:···

The Cult of The Consumer

January 6th, 2009 · No Comments · consumers, retail

A typical city in ancient Greece had a large open area (the agora) where local merchants could set up displays and sell their products. Merchants of similar goods had shops together in a specific area in the agora, not unlike today’s shopping districts in major cities around the world. As you might imagine, such clustering, [...]

[Read more →]

Tags: