In an unfortunate press release, ACP has just announced the “repositioning” of Auto Trader — repositioning it in the Extinct category: ACP Media’s Trader Group today confirmed changes to the weekly Auto Trader magazine. Adrian Pickstock, General Manager of Trader Group, said, “Seven years ago, after studying international trends, we recognised the needs of our [...]
Entries from September 22nd, 2008
ACP closes weekly Auto Trader magazine
September 22nd, 2008 · No Comments · Magazines, Public Relations
Tags:PR spin
What We're Reading: Secret Formulas
September 20th, 2008 · No Comments · Marketing Ideas
I’m standing on an island in New York Harbour, quietly gazing up at the torch of Lady Liberty, when my ears catch a distant rumble. The noise quickly becomes a rushing roar, and for an instant the pale blue sky above the Lady’s torch turns dark as six navy jets pass over her in tight [...]
Tags:book·wizard of ads
Finally!! TVNZ and Disney Offer US TV Series Online
September 18th, 2008 · No Comments · Online, Television
Finally! Finally! Finally! Disney-ABC International Television (Asia Pacific), and TVNZ, have announced a landmark agreement to make a selection of ad-supported U.S. network series available on TVNZ’s catch up TV service, ‘TVNZ ondemand’. These series will be available to viewers on-demand and free of charge just 12 hours after the local telecast on TV2. This [...]
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What consumers really buy
September 7th, 2008 · No Comments · Marketing Ideas, consumers
Jay Conrad Levinson, author of a whole host of Guerilla Marketing books, reveals that consumers really buy … Benefits and not features. Promises you make – so make them with care. The promises they want personally fulfilled. Your credibility – or don’t buy if you ain’t got it. Solutions to their problems. You, your employees, [...]
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