Monthly Archives: September 2008

ACP closes weekly Auto Trader magazine

Posted on September 22, 2008 by Michael Carney

Send to KindleIn an unfortunate press release, ACP has just announced the “repositioning” of Auto Trader — repositioning it in the Extinct category: ACP Media’s Trader Group today confirmed changes to the weekly Auto Trader magazine. Adrian Pickstock, General Manager … Continue reading →

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What We're Reading: Secret Formulas

Posted on September 20, 2008 by Michael Carney

Send to Kindle I’m standing on an island in New York Harbour, quietly gazing up at the torch of Lady Liberty, when my ears catch a distant rumble. The noise quickly becomes a rushing roar, and for an instant the … Continue reading →

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Finally!! TVNZ and Disney Offer US TV Series Online

Posted on September 18, 2008 by Michael Carney

Send to KindleFinally! Finally! Finally! Disney-ABC International Television (Asia Pacific), and TVNZ, have announced a landmark agreement to make a selection of ad-supported U.S. network series available on TVNZ’s catch up TV service, ‘TVNZ ondemand’. These series will be available … Continue reading →

Posted in Online, Television | Leave a comment

What consumers really buy

Posted on September 7, 2008 by Michael Carney

Send to KindleJay Conrad Levinson, author of a whole host of Guerilla Marketing books, reveals that consumers really buy … Benefits and not features. Promises you make – so make them with care. The promises they want personally fulfilled. Your … Continue reading →

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